Meet The Baithak Boys: The Minds Behind Ecommerce Baithak – Sharing Real Stories, Insights & Strategies to Grow Ecommerce in Pakistan

    • Meet The Baithak Boys: The Minds Behind Ecommerce Baithak – Sharing Real Stories, Insights & Strategies to Grow Ecommerce in Pakistan

    Ecommerce Baithak: the founders and hosts

    Behind every Ecommerce Baithak episode are four people who work in Pakistani ecommerce every day: Haider Ahmed Qazi, Omer Mubeen, Syed Jahangir Ali and Chaudhry Waleed Shahbaz. This guide profiles each one in detail: their experience, what they offer the ecommerce community, and the numbers behind their work, with public sources set beside what they say about themselves.

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    The four at a glance

    4 hostsstrategy, community, technical depth and teaching around one table
    15+ yearsin ecommerce for both Haider and Omer, as supplied
    10,000+learners trained through Deployers School (TEVTA, LWE)12
    500+people at the first Deployers seminar, Lahore, August 20223
    95,000+votes cast in the Global Digital Awards 2025 (GDA26 Coming in Dec)4
    42supporting brands at the Global Digital Awards 20254
    5 Dec 2026Global Digital Awards 2026, Nishat Hotel, Lahore5

    The market they work in, from outside sources

    $5.78 billionPakistan ecommerce revenue in 2025 (estimate), growing 10–15% a year6
    117 millioninternet users in Pakistan, 45.6% of the population7
    88%of retail payments were digital in FY25, up from 78% in FY238
    93%of online purchases were paid through accounts or wallets in FY25, up from 87%8
    684 millionecommerce transactions through accounts or wallets in FY258
    ~70%of Pakistani shoppers still prefer cash on delivery9
    18–20%typical return-to-origin rate on cash-on-delivery parcels9

    The State Bank figures cover electronic payments. Cash on delivery is not an electronic payment, so it sits outside them, which is why a 93% wallet share and a 70% cash preference can both be true. Market-size figures are estimates and research firms measure differently.

    Who covers what

    Haider Ahmed Qaziecommerce guru, industry veteran, professor and ecom growth hacker
    Omer Mubeencommunity, policy, digital marketing, Scale, Teaching, entrepreneurship 
    Syed Jahangir Alitechnical ecommerce, web, automation & operations
    Chaudhry Waleed ShahbazShopify, marketplaces and the classroom
    In this guide
    Host profilewhat the host or the host’s own organisation saysPublic recordpublished by someone else, or independent data
    Welcome to the Baithak

    What Ecommerce Baithak is

    Ecommerce Baithak is a Pakistani ecommerce podcast and video series. A baithak is an unhurried sit-down where people talk shop, and that is the format: founders, brand owners and heads of ecommerce explain in plain language what worked, what failed and what it cost. 

    Host profileDeployers’ own website lists the Ecommerce Baithak video series next to its courses, case studies and seminars, which tells you how the hosts see the show: one part of a wider effort to teach Pakistani ecommerce.10

    The four hosts come from different corners of the industry, so a guest gets questions from a retail leader, an association chairman, a technical operator and a teacher. Each profile below follows the same plan: who they are, how they got here, what they offer the community, and the numbers.

    Chapter 1: Haider Ahmed Qazi
    HQ
    Haider Ahmed QaziEcommerce Guru and industry veteran. Professor, teacher, growth hacker and digital creator. Managing Director, Global Digital Awards.
    • Ecommerce Guru
    • Industry veteran
    • Ecom professor and teacher
    • Growth hacker
    • Digital creator
    • Meta and Google certified
    • Award-winning (as supplied)
    Millions to Billionsthe growth the hosts say he has delivered for different companies, as supplied
    15+ yearsin ecommerce, as supplied
    M.Philthesis on ecommerce, analysed with AMOS and SPSS11
    3 universitiesBahria, MAJU (Karachi) and COMSATS11
    6 nameson his training record, from Alibaba to Stylo, as supplied
    2 platformsMeta and Google certifications, as supplied
    1st placePlan 9 start-up competition, best ecommerce start-up, per his profile11

    Haider Ahmed Qazi: ecommerce guru, industry veteran and professor

    More than 15 years in ecommerce

    Host profileThe hosts introduce Haider as an ecommerce guru and industry veteran: a professor and teacher of ecommerce, a growth hacker and a digital creator, who by their account has taken different companies from millions to billions. He has spent more than 15 years in ecommerce, his colleagues describe him as the best head of ecommerce in Pakistan, and his Deployers profile uses the same line.11 No public ranking sits behind a title like that, so read it as how the people who work with him describe him. What can be checked is the record below.

    His Deployers profile lists work in FMCG, fashion retail, logistics, start-ups, and furniture and home fashion. Haider adds property to that list. The claim is that he has seen ecommerce from nearly every side: brands that sell everyday goods, brands that sell on style, the couriers that deliver, start-ups trying to get noticed, and sellers of high-value items such as furniture and property.

    Host profileThe Global Digital Awards team page lists him as GM E-commerce at Stylo Group, responsible for digital strategy, online operations and customer experience, and as Managing Director of the Global Digital Awards.12

    Public recordA 2022 ProPakistani article, which was sponsored content, described him as holding an M.Phil, with more than a decade in ecommerce, and as having taught at Bahria University, COMSATS University and MAJU. It named him as one of four “brains and trainers” behind Deployers.3

    Seven hats, one ecommerce career

    Host profileHaider wears many hats. Here is each one, with what stands behind it.

    • Ecommerce guru. The title the hosts use, with an award as the best ecommerce guru in Pakistan, as supplied.
    • Industry veteran. More than 15 years across FMCG, fashion retail, logistics, start-ups, furniture and property.
    • Ecommerce professor and teacher. An M.Phil with an ecommerce thesis, and ecommerce classes at Bahria, MAJU and COMSATS.113
    • Growth hacker. Meta and Google certified, with a record the hosts sum up as taking different companies from millions to billions.
    • Digital creator. Builds ecommerce content for the community, from Ecommerce Baithak conversations to case studies and training.
    • Trainer to the industry. Training work with and for Alibaba, Gul Ahmed, TCS, Master Group, Chase Value and Stylo, as supplied.
    • Awards-stage leader. Managing Director of the Global Digital Awards.12

    The hosts’ phrase “millions to billions” does not say whether the measure is revenue, sales or company value, and no company names or figures are published, so we have not put a number on it.

    How the record builds up

    Haider’s path, from classroom to awards stage

    1. More than 15 yearsEcommerce roles across fashion retail, FMCG, logistics, start-ups, furniture and property, as supplied.
    2. M.PhilA thesis on ecommerce, analysed with AMOS and SPSS.11
    3. University classroomsHas taught ecommerce at Bahria University, MAJU in Karachi and COMSATS, and has trained for KMC in Karachi.11
    4. Corporate trainingTraining work with and for Alibaba, Gul Ahmed, TCS, Master Group, Chase Value and Stylo, as supplied.
    5. 2022Named as one of four trainers behind Deployers.3
    6. December 2023Listed in the organisers’ leadership of the Ecommerce Summit 2023.13
    7. 8 November 2025Managing Director of the Global Digital Awards 2025 at the Nishat Hotel, Lahore.4
    The first four steps are not dated publicly. The dated steps come from event and press coverage.

    Credentials and recognition

    Host profileHaider is certified by Meta and Google. His Deployers profile adds that Facebook published his digital marketing case studies internationally, that he placed first at the Plan 9 start-up competition for the best ecommerce start-up, and that he has trained at Alibaba.com.11 The hosts also credit him with an award as the best ecommerce guru in Pakistan.

    What is on the public record

    • Listed by third parties: the M.Phil, the teaching at Bahria, COMSATS and MAJU, the Deployers trainer role, the Ecommerce Summit 2023 leadership and the Managing Director role at the Global Digital Awards.3134
    • Self-reported only: the Facebook case-study publication, the Plan 9 first place, the Alibaba training, the best-ecommerce-guru award and the millions-to-billions growth.

    What Haider offers the ecommerce community

    Five ways to learn from him

    1. UniversitiesEcommerce classes at Bahria, MAJU and COMSATS give students the subject before they enter the job market.
    2. Company teamsTraining for retail, logistics and marketing teams, drawing on a record that includes Gul Ahmed, TCS, Master Group, Chase Value and Stylo.
    3. Free learning on Ecommerce BaithakCase-study conversations with Pakistani founders, free to watch.
    4. The awards platformAs Managing Director of the Global Digital Awards he oversees operational execution, technology infrastructure and stakeholder management.12
    5. Speaking and case studiesConference sessions and published case studies turn practice into lessons others can reuse.

    The numbers behind his field

    Meta and Google certifications matter because that is where Pakistani shoppers are reached. A certified marketer works with audiences of this size.

    The audiences a Meta or Google marketer can reach in Pakistan

    Internet users117 million
    TikTok (adults 18+)79.9 million
    Facebook52.9 million
    Instagram22.4 million
    Late 2025. DataReportal stresses that advertising reach is an estimate of the audience an ad tool can reach, not monthly active users. The TikTok figure covers adults aged 18 and over.7

    Outside numbers

    • Pakistan’s ecommerce revenue reached about $5,776 million in 2025, growing 10–15%.6
    • About 71.5–72.0% of shopping carts in Pakistan are abandoned, close to the 70.22% global average Baymard reports. For a marketer, seven of every ten carts that start do not finish.614

    The pattern. Study it, run it and teach it. Haider’s record combines all three: an academic thesis, years inside retail ecommerce and a place in the classroom, which is why one set of lessons can serve a boardroom and a lecture hall.

    Chapter 2: Omer Mubeen
    OM
    Omer MubeenGroup CEO and founder of Deployers. Chairman, Pakistan eCommerce Association. Founder, Global Digital Awards.
    • 15+ years since 2010
    • Head or GM ecommerce at 10+ brands
    • Edenrobe, TCS E-Com, MINISO Pakistan
    • Chinese, UK and international brands
    • Partnerships in the UK, UAE and Singapore
    15+ yearsin ecommerce, with a start in 20101
    10+ brandswhere he held head or GM ecommerce roles1
    PKR 100M+revenue within three months of launching BeyondEast, as reported1
    80,000+professionals trained through Deployers School1
    12,000+ecommerce players his site says PEA represents1
    $7B+industry value his site cites for PEA’s sector1

    Omer Mubeen: the community builder

    Since 2010

    Host profileOmer’s website dates his ecommerce career to 2010. Since then he says he has held head-of-ecommerce or general-manager roles at more than ten national retail brands. It names Edenrobe, BeyondEast, Bachaa Party, Master Group, MINISO Pakistan, TCS E-Com, Cheezmall, Al Rahim Textiles, Kapray and 24Hours.pk.1 As the hosts describe him, he has also worked with Chinese, UK and international brands and with influencers.

    Public recordA 2022 ProPakistani article, which was sponsored content, called him a digital marketing and ecommerce expert with more than ten years of experience, and said he had previously headed ecommerce at Edenrobe, Kapray by Zellbury and Beyond East.3

    From brand desks to a national association

    Omer’s path in dates and numbers

    1. 2010Starts in ecommerce, per his website.1
    2. Brand yearsLeads ecommerce at Edenrobe, Kapray by Zellbury and Beyond East, then Bachaa Party, Master Group, MINISO Pakistan, TCS E-Com and others.31
    3. BeyondEast launchReports taking the brand from launch to PKR 100M+ in revenue within three months. Self-reported.1
    4. August 2022The first Deployers seminar, at PC Lahore, draws 400+ aspirants and entrepreneurs.3
    5. December 2023The Ecommerce Summit 2023, organised by Deployers and Ginkgo Retail, has the Governor of Punjab as chief guest. The release calls Omer its “main brain”.13
    6. 8 October 2025Speaks at Tech Week Singapore on ecommerce trends and digital trade opportunities in South Asia.15
    7. 8 November 2025The Global Digital Awards 2025 at the Nishat Hotel, Lahore: 95,000+ votes, 42 supporting brands and 14 named panellists.4
    8. 5 December 2026The Global Digital Awards 2026 is scheduled for the Nishat Hotel, Emporium Mall, Lahore.5

    Deployers: from seminars to a school

    Host profileDeployers is an online training platform for local ecommerce. Its site lists courses in digital marketing, Facebook, Google, YouTube, Amazon and ecommerce, plus graphic design and website and app development. It also lists a dropshipping course, free seminars, certificates of completion, scholarships and a VIP membership for international ecommerce.10 Deployers describes itself as the official community partner of Nas Academy in Pakistan.3

    Deployers School is the training arm. Omer’s site says it has trained more than 80,000 professionals, and a Folklore Magazine article repeats the figure.12 Both trace back to the same organisation, so treat it as self-reported.

    PEA: a voice for sellers

    Public recordFolklore Magazine reports that the Pakistan Ecommerce Association was set up as one platform for the industry’s needs, with Omer as founder. It names the problems it targets: limited logistics and internet access, especially in rural areas; unclear rules on tax, business registration and consumer protection; and shoppers’ distrust over online fraud and product quality. Its objectives are to work with government on clear regulation, to push for better payments, logistics and connectivity, to offer training with Deployers School, and to share knowledge. Members get networking, representation, educational resources and annual awards.2

    Digital payments as a share of Pakistan’s retail payments

    FY2378%
    FY2485%
    FY2588%

    Up ten percentage points in two years

    State Bank of Pakistan data as reported by ProPakistani. The ten-point rise is our arithmetic (88 minus 78).8

    Outside numbers

    • Roughly 70% of Pakistani shoppers prefer cash on delivery and more than 30% of adults are unbanked, according to DHL. Return-to-origin rates run 18–20%.9
    • In FY25 about 684 million ecommerce transactions went through accounts or wallets, and 93% of online purchases were made that way, up from 87% in FY24.8
    • PEA says it represents more than 12,000 ecommerce players. Folklore Magazine gives no membership count.

    Payments and logistics are two of the problems PEA lists, and the figures show why: the rails are moving to digital, while cash on delivery and returns still shape how sellers operate.

    Nine services for brands and founders

    Host profileOmer’s website lists nine services for brands and founders.1

    • Ecommerce strategy and roadmap. A 12 to 24 month plan.
    • Brand launch and scaling. Taking a brand from launch to growth.
    • Performance marketing. Paid search and social, SEO, email, SMS, WhatsApp, affiliates and influencers.
    • Website optimisation and CRO. Turning more visits into orders.
    • Team building and leadership. Including an interim Head of eCommerce.
    • Cross-border ecommerce. The UK, UAE, Singapore and Europe.
    • Digital transformation. Moving from offline to online, with ERP, CRM and OMS integration.
    • Two-week diagnostic audit. A fast review of where an ecommerce business stands.
    • Board and founder advisory. Guidance for the people who set direction.

    The pattern. Omer turns what he learns inside brands into things the whole market can use: a seminar, a school, an association and an awards night..

    Chapter 3: Syed Jahangir Ali
    SJ
    Syed Jahangir AliHead of Ecommerce, Insignia. Joining Clive as Head of Ecommerce.
    • Technical ecommerce
    • SEO and content
    • Gul Ahmed
    • TradeKey
    • Stylo
    • MPA, Karachi University
    Insigniacurrent head of ecommerce, as supplied16
    Clivejoining as head of ecommerce, as supplied
    Nov 2022listed as Head of Ecommerce at Stylo Pvt Ltd17
    MPAKarachi University, marketing focus17

    Syed Jahangir Ali: the technical ecommerce operator

    Gul Ahmed, Stylo, Insignia and next Clive

    Host profileJahangir is the hosts’ technical ecommerce resource: the person who knows how an online store is built to be found, to load, to convert and to run from day to day. He heads ecommerce at Insignia and is joining Clive in the same role. Before that he worked at Gul Ahmed and TradeKey, according to the hosts.

    Public recordA Deployers profile says he began in an executive and officer position, learned key skills under Haider Ahmed Qazi, worked as an SEO expert at Gul Ahmed and then reached the Head of Ecommerce role at Stylo Group.18 TheOrg lists him as Head of Ecommerce at Stylo Pvt Ltd since November 2022, and as Deputy Manager Ecommerce and content specialist at Gul Ahmed Textile Mills, with earlier roles at Jang Group Phonebook Online, Axact and TradeKey in digital marketing, SEO and operations.17

    TheOrg also lists a Master’s in Public Administration with a marketing focus and a Bachelor of Commerce, both from Karachi University, and professional credentials from the Institute of Chartered Accountants of Pakistan.17 Both pages are profiles rather than audited records, and only the Stylo role carries a date.

    The ladder, step by step

    From executive to head of ecommerce

    1. Digital marketing, SEO and operationsEarly roles at Jang Group Phonebook Online, Axact and TradeKey.17
    2. Executive and officer position in ecommerceThe start of his ecommerce career, where he learned under Haider Ahmed Qazi.18
    3. Gul AhmedSEO expert, then Deputy Manager Ecommerce and content specialist.1817
    4. Head of Ecommerce, StyloListed from November 2022. The Deployers profile also covers a move from Karachi to Lahore.1817
    5. Head of Ecommerce, InsigniaHis current role, per the hosts.16
    6. Head of Ecommerce, CliveThe next move, as supplied by the hosts.

    Where the community benefits

    Public listings keep pointing to the same three areas: SEO, content and operations. That is our reading of where his experience is most useful to a Baithak listener. The show is where he explains them in his own words.

    • Search visibility. SEO is how an unknown store gets found without paying for every click.
    • Site content. Product pages, collection pages and descriptions are what turn a visit into an order.
    • Operations. The day-to-day running of an online store, which is where promises to customers are kept or broken.

    The numbers behind the technical side

    Technical choices show up in conversion and returns. These are the figures that make the case.

    Of 100 mobile visitors, about 53 leave a page that takes more than three seconds

    Filled dots are visitors who leave. This is a 2016 Google study, so treat the exact figure as a rough guide rather than today’s number.19

    Why shoppers abandon a cart (global)

    Extra costs too high40%
    Delivery too slow20%
    Account creation required18%
    Checkout too long or complicated17%
    Website errors or crashes17%
    Baymard Institute’s average across 50 studies, excluding shoppers who were just browsing. Shoppers could give more than one reason.14

    Outside numbers

    • Return-to-origin rates on cash-on-delivery parcels in Pakistan typically run 18–20%, and about 70% of shoppers prefer to pay in cash.9
    • Three of the five abandonment reasons above (account creation, a long checkout and site errors) are fixed by the technical and content work Jahangir’s roles centre on. That link is our reading, not a figure from the study.

    The DHL figures are a courier’s view of the market, not a measurement of any one store.

    Why it matters. Fix the plumbing before you buy more traffic. A slow page, a forced account or a confusing checkout throws away shoppers you already paid to reach.

    Chapter 4: Chaudhry Waleed Shahbaz
    CW
    Chaudhry Waleed ShahbazEcommerce trainer at UCP. Entrepreneur and agency owner.
    • Shopify
    • Shopify dropshipping
    • Amazon
    • Etsy
    • Digital marketing agency
    • University teaching
    UCPteaches Shopify and ecommerce, as supplied20
    4 routesShopify store, dropshipping, Amazon and Etsy
    Agencyruns a digital marketing agency, as supplied
    2023–2025listed as an ecommerce trainer at Enablers20

    Chaudhry Waleed Shahbaz: the teacher and entrepreneur

    Teaching Shopify and ecommerce at UCP

    Host profileWaleed teaches Shopify and ecommerce at the University of Central Punjab (UCP) and works across the main routes into online selling: a Shopify store, Shopify dropshipping, Amazon and Etsy, backed by a digital marketing agency. The hosts describe him as a teacher, an entrepreneur and an ecommerce philanthropist.

    Public recordA ZoomInfo directory entry lists him as an eCommerce Trainer at the University of Central Punjab in Lahore, with an earlier stint as an eCommerce Trainer at Enablers from 2023 to 2025.20 Directory entries are compiled automatically and can be wrong, so this is corroboration, not proof.

    Four routes into online selling

    The routes he works across

    1. Your own store on ShopifyYou own the brand and the customer list. Shopify Basic costs $39 a month, or $29 a month on yearly billing.21
    2. Shopify dropshippingYou sell without holding stock, so the start-up cost is low, but you depend on suppliers for quality and delivery times.
    3. Marketplaces: Amazon and EtsyYou borrow an existing audience and follow the marketplace’s rules and fees.
    4. A digital marketing agencyYou sell skills such as ads, content and store set-up to other businesses.
    Our plain-language summary of the routes, not a description of his course content.

    Teaching and giving back

    The hosts call Waleed an ecommerce philanthropist: someone who gives time and knowledge back to the community. No specific programmes are published, so we have not described any. What is public is the classroom, where a university trainer teaches students how Shopify and ecommerce work.

    The training scene he worked in

    • Enablers, where a directory lists him as a trainer from 2023 to 2025, said in 2019 that it had worked in Pakistan for two years and trained more than 10,000 businesspeople. Its Amazon seminars in Lahore drew 130 and 140 attendees.2220

    These are company-reported figures from 2019, before the period in which he is listed at Enablers, so they describe the training scene he worked in, not his own results.

    The numbers behind his topics

    Share of named ecommerce platforms, May 2026

    WooCommerce (WordPress)39.0%
    Shopify27.9%
    Wix8.7%
    Squarespace6.6%
    Magento / Adobe Commerce2.2%
    HTTP Archive data via GravityKit. Each bar is the platform’s share of the five named ecommerce platforms in that study. Wix and Squarespace may be overstated because they are detected at platform level.23

    Shopify’s plan ladder (monthly billing, USD)

    Basic$39 ($29 yearly)
    Grow$105 ($79 yearly)
    Advanced$399 ($299 yearly)
    Prices as shown on Shopify’s pricing page. Shopify Plus starts from $2,300 a month and is not drawn.21

    Outside numbers

    • WooCommerce runs on 6.64% of measurable websites and Shopify on 4.76% (May 2026).23
    • Shoppers are 270% more likely to buy a product that has five reviews than one with none, according to Northwestern’s Spiegel Research Center. Trust is a hurdle for any new seller, whichever route they take.24

    Why it matters. Pick the route to fit the person, not the trend. A store you own, a marketplace you rent and a service you sell each need different money, skills and patience.

    Chapter 5: The four together

    Everything on offer for the community

    Put the four profiles together and a pattern appears: a free show, a school, an association, an awards night, consultancy and classrooms. Here is the full menu.

    • Ecommerce Baithak. Free conversations and case studies with Pakistani founders and brand leaders, on YouTube.
    • Deployers and Deployers School. Courses in digital marketing, Facebook, Google, YouTube, Amazon and ecommerce, a dropshipping course, free seminars, certificates, scholarships and a VIP membership for international ecommerce.10
    • Pakistan Ecommerce Association. Advocacy with government on regulation, payments, logistics and connectivity, plus networking and annual awards.2
    • Global Digital Awards. An annual recognition night. The 2025 edition ran on 8 November 2025 at the Nishat Hotel, Lahore.4
    • Ecommerce Summit. A conference with banks, couriers and Meta as partners. The 2023 edition was organised by Deployers and Ginkgo Retail.13
    • Consulting. Omer lists nine services, from a roadmap to a two-week audit.1
    • University classrooms. Haider at Bahria, MAJU and COMSATS and Waleed at UCP.1120

    Host profile versus public record

    The hosts’ descriptions are their own account. Here is each major claim beside what public pages say.

    Growth results

    Host profileHaider has taken different companies from millions to billions.

    Public recordWe found no public page that names the companies or gives the figures, so this stays his own account.

    Experience

    Host profileHaider: more than 15 years in ecommerce. Omer: since 2010.

    Public recordProPakistani (2022, sponsored) described both as having a decade or more of experience.3

    Teaching

    Host profileHaider teaches at Bahria, MAJU and COMSATS. Waleed teaches at UCP.

    Public recordHaider’s teaching is listed in a 2022 ProPakistani article. Waleed’s UCP post appears in a directory listing.320

    Training scale

    Host profileDeployers School has trained 80,000+ professionals.

    Public recordFolklore Magazine repeats it, but it traces to the same organisation. The first 2022 seminar drew 400+ people.23

    Awards night

    Host profileThe Global Digital Awards 2025 drew 95,000+ voters.

    Public recordStartup Pakistan reports the figure, which is the organisers’ own count.4

    Career path

    Host profileJahangir heads ecommerce at Insignia and is moving to Clive.

    Public recordDeployers and TheOrg list him as head of ecommerce at Stylo from November 2022. The Clive move was not visible in the pages we checked.1817

    Eight habits to borrow

    • Study it, run it, teach it. Haider’s path pairs a thesis with years in retail.
    • Build a community before you need one. Omer went from seminars to a school to an association.
    • Talk to the people who make the rules. PEA exists because regulation, payments and logistics shape every seller.
    • Master the technical basics. Speed, SEO and a clean checkout are Jahangir’s territory.
    • Know more than one route. Waleed works across Shopify, dropshipping, Amazon and Etsy.
    • Teach what you do. Haider and Waleed teach in universities, and Omer runs a training school.
    • Let outside data check your instincts. Set what a guest says beside what the numbers say.
    • Show up where practitioners gather. Seminars, summits and award nights are where partnerships start.

    Questions people ask

    Who are the hosts of Ecommerce Baithak?

    Haider Ahmed Qazi, an ecommerce guru, industry veteran, professor and growth hacker who is also Managing Director of the Global Digital Awards; Omer Mubeen, founder and Group CEO of Deployers and chairman of the Pakistan eCommerce Association; Syed Jahangir Ali, a technical ecommerce head currently at Insignia and joining Clive; and Chaudhry Waleed Shahbaz, a Shopify and ecommerce trainer at UCP and an entrepreneur.

    Who founded the Pakistan Ecommerce Association?

    Omer Mubeen is its founder and chairman, according to his own website and Folklore Magazine. Neither gives a founding date.12

    When is the Global Digital Awards 2026?

    The awards site lists it for 5 December 2026 at the Nishat Hotel, Emporium Mall, Lahore.5

    Where can I learn from the four?

    Watch Ecommerce Baithak on YouTube, join a Deployers seminar or course,10 or take a class where they teach: Haider at Bahria, MAJU and COMSATS,11 and Waleed at UCP.20

    Can a brand hire Omer?

    His website lists nine services, including a two-week ecommerce diagnostic audit, interim head-of-ecommerce cover and board and founder advisory.1

    Are the numbers in this article verified?

    Numbers tagged Public record, and the market figures, come from the sources listed at the end. Numbers tagged Host profile are self-reported by the hosts or their organisations, and we have not audited them. Where a source had a weakness, such as sponsored content or an automatic directory, we say so beside the number.

    Sources

    Public pages checked in October 2026. Sponsored content, press releases, directory listings and the hosts’ own sites are marked as such. Market-size numbers are estimates.

    1. Omer Mubeen: eCommerce Consultant & Growth Strategist. omermubeen.com (self-reported).
    2. Pakistan Ecommerce Association: a new chapter in local e-commerce leadership. Folklore Magazine.
    3. Deployers to bring Pakistan's biggest local eCommerce learning seminars. ProPakistani, 16 Sep 2022 (sponsored content).
    4. History has been made! Pakistan eCommerce Association hosted the Global Digital Awards 2025. Startup Pakistan, 14 Nov 2025.
    5. Omer Mubeen: CEO Deployers & Chairman PEA. Global Digital Awards, team page (organiser's own site).
    6. E-Commerce Industry in Pakistan. ECDB (Statista), 2025 data.
    7. Digital 2026: Pakistan. DataReportal (Kepios), 2026.
    8. 93% of online purchases in Pakistan were made with e-wallets during FY25. ProPakistani, 3 Nov 2025, reporting State Bank of Pakistan data.
    9. How Pakistani e-commerce sellers can reduce COD returns. DHL Express Pakistan.
    10. Deployers: online training platform for local ecommerce. deployers.pk.
    11. Haider Ahmed Qazi. Deployers (self-described profile).
    12. Haider Ahmed Qazi, team profile. Global Digital Awards (organiser's own site).
    13. Ecommerce Summit 2023 a resounding success, making history for ecommerce in Pakistan. ProPakistani, 26 Dec 2023 (press release).
    14. Cart abandonment rate statistics. Baymard Institute.
    15. Omer Mubeen, speaker profile. Singapore Tech Week.
    16. Syed Jahangir Ali, INSIGNIA Shoes. LinkedIn listing (headline as shown in search).
    17. Syed Jahangir Ali, Head of Ecommerce, Stylo Pvt Ltd. TheOrg.
    18. Pakistan ecommerce success story: Jahangir Ali, HOD ecommerce Stylo Group. Deployers blog.
    19. Google: 53% of mobile users abandon sites that take over 3 seconds to load. Marketing Dive, 2016, reporting Google research.
    20. Ch. Waleed Shahbaz. ZoomInfo directory listing (compiled automatically, unverified).
    21. Shopify pricing. Shopify (USD prices as shown on the page).
    22. Amazon training series launched for Pakistani sellers. Daily Pakistan, 8 July 2019.
    23. Ecommerce platform market share 2026. GravityKit, using HTTP Archive Tech Report (May 2026 crawl).
    24. Product reviews matter even if you don't sell on Amazon. Digital Commerce 360, reporting Spiegel Research Center (Northwestern), 2017.


    Hear the four at work

    The best way to meet the Baithak boys is to listen to them with a guest. Open the Ecommerce Baithak playlist, pick an episode and bring your own questions to the next one.

    Watch the Ecommerce Baithak playlist on YouTube
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