History of Ecommerce in Pakistan

Haider Ahmed Qazi explained the history of Ecommerce in Pakistan in detailed lecture and video. The History of Ecommerce in Pakistan consists of following Eras:

1. Ecommerce History in the World.
2. First Website of Ecommerce in the World.
3. Amazon and eBay Era.
4. History of Ecommerce in South Asia.
5. History of Alibaba.com.
6. Power of Local Ecommerce.
7. Tencent vs Alibaba Ecommerce Cold Ecommerce War.
8. History of Ecommerce in Pakistan.
9. First Website in Pakistan for E-commerce.
10. First Revenue making Ecommerce Websites in Pakistan.
11. Second era of local eCommerce in Pakistan.
12. Third era of local eCommerce in Pakistan.
13. Kaymu flourishing under Adam Daood.
14. History of Daraz in Pakistan.
15. Fourth Era of Local Ecommerce In Pakistan.
16. Fifth Era of Local eCommerce in Pakistan.
17. Future of Ecommerce in Pakistan.

1. Ecommerce History in the World:

In this section we cover the History of ecommerce in the world, history of ecommerce in South Asia and History of Ecommerce in Pakistan.

Covering the above sections, types of ecommerce is covered in separate blog which you can read by clicking here:

2. First Website of Ecommerce in the World.

World's first ecommerce website was created by Michael Aldrich in UK in 1979. He Connected a domestic tv with a computer via telephone lines and made it available to be sold as B2B project.

The first commercial use of Ecommerce in the world started by Charles M. Stack with name of Books stacks unlimited. An online bookstore created by Charles M. Stack in 1992, was one of the earliest consumer shopping experiences.

3. Amazon and eBay Era:

Amazon started in 1995 as an online bookstore but grew to become the largest online retailer in the world. This lead to Amazon and Ebay Era of Ecommerce in the world.

History of Ecommerce in South Asia.

4. History of Ecommerce in South Asia.

The history of Ecommerce in South Asia starts with the cold ecommerce and tech war between Alibaba and Tencent:

History of Ecommerce in Pakistan.

The history of Ecommerce in Pakistan consists following five eras:

1. EARLY 2000 Era of Gifting Commerce for Expats.
2. RISE OF Cash on Delivery Era of Ecommerce in Pakistan.
3. ROCKET VENTURE Era and FDI in Pakistan.
4. MARKET PLACE Era and Cold War between Daraz and Yayvo.com.
5. FASHION RETAIL Era of Gula Ahmed, Limelight, Khaadi etc.

1- EARLY 2000 Era of Gifting Commerce for Expats:

This era is about boom and earning of gifting websites like Sentiments Express, Belicity, Tohfay, Tradekey. The duration of this era was from 2000 to 2005.

2- RISE OF Cash on Delivery Era of Ecommerce in Pakistan.

This Era is for websites like Symbios.pk. This era started in 2006-2013 when COD service was rising and websites like Homeshopping, TCS Connect earned alot through customer trust and services.

3- ROCKET VENTURE Era and FDI in Pakistan.

This Era was started when FDI in Ecommerce in Pakistan came through rocket internet venture. They launched  Azmalo.pk, Lamudi, Zamudi, EasyTaxi, Foodpanda, Daraz, Kaymu,Jovago. This era started in 2013 and lasts till 2019.

5- MARKET PLACE Era and Cold War between Daraz and Yayvo.com.

This is the era when Rocket Internet Ventures and TCS ventures were at peak. They have already killed 2nd era websites. Daraz was merged with Kaymu to fight with TCS backed Yayvo.com.Yayvo.com gave a tough competition to Daraz through first ever Local Ecommerce Shopping events like Black Friday. The aim of each market place is to hit the fastest ever 1 Billion Turnover. This era started from 2017 and lasted till 2020.

6- FASHION RETAIL Era of Gula AHmed, Limelight, Khaadi etc.

This is the Era when Fahsion retail websites started hitting Billions and multi billion annual revenues. Khaadi, Gul Ahmed, Limelight, BeechTree, etc are true examples of this era and they are ruling the ecommerce landscape right now in Pakistan.

Future of Ecommerce in Pakistan

The future of Ecommerce in Pakistan is quiet bright and stunning. Around 9 trillion economy is in the form of cash and kept by people of Pakistan at home and out of Bank. Since COD is 90% of the market the current potential is still under 5% of the total ecommerce potential in Pakistan. 

Q-commerce and startup ecommerce websites played vital role in uplifting of customer trust and experience. But unfortunately, multiple apps ad webstie got shut down due to global recession. But services like Foodpanda, pandamart etc are still hitting huge numbers and continuing the legacy of Qcommerce in Pakistan.

Fashion retail ecommerce websites will keep on flourishing through sales, Daraz will continue the dominance of Market place. The upcoming and future era of ecommerce is about local ecommerce startups and niche based websites like baby stores which will change the game for future of ecommerce.

If you want to learn more about ecommerce, join team deployers and get your self registered in local ecommerce course.

This article is written by Haider Ahmed Qazi and also explained in detail in the following video: