Two Month Onsite Local Ecommerce Course Outline With EC
Two Month Course (Onsite Training):
- Local Ecommerce in Detail: 5 classes
- Digital Marketing & SEO: 5 classes
- Shopify and Web Development: 2 classes
- Sourcing of Local Inventory: 2 class
- Graphic Designing: 2 Classes
- Total: 16 classes (2 classes per week)
- Fees - 45,000/-
LOCAL ECOMMERCE COURSE:
Class 1: Introduction to Local E-commerce:
- Understanding the concept of local e-commerce
- Exploring the benefits and opportunities of local e-commerce
- Differentiating local e-commerce from global e-commerce
- Examining the current landscape of local e-commerce
- Identifying key trends and consumer behavior in local markets
Class 2: Identifying Your Local Market and Target Audience:
- Conducting market research for local e-commerce
- Segmenting and profiling your target audience
- Analyzing local market trends, preferences, and demands
- Assessing competition in the local e-commerce space
- Understanding the unique challenges and opportunities in your target market
Class 3: Choosing the Right Product for Local E-commerce:
- Evaluating product suitability for the local market
- Identifying popular and in-demand products locally
- Assessing profit margins, pricing strategies, and competition
- Sourcing products locally or adapting existing products for the local market
- Considering cultural, social, and regional factors when selecting products
Class 4: Setting up an Online Store for Local Customers:
- Selecting the right e-commerce platform for local e-commerce
- Creating a user-friendly and visually appealing online store
- Optimizing product listings and descriptions for local customers
- Implementing secure payment gateways and local payment options
- Ensuring compliance with local data protection and privacy regulations
Class 5: Building Customer Trust and Reviews:
- Establishing trust and credibility with local customers
- Implementing customer reviews and testimonials on your website
- Encouraging positive customer feedback and ratings
- Addressing negative reviews and managing customer complaints
- Leveraging social proof and customer testimonials to boost sales
Extra Class : Analyzing and Optimizing Local E-commerce Performance:
- Setting up key performance indicators (KPIs) for local e-commerce
- Monitoring website traffic, conversion rates, and sales metrics
- Utilizing web analytics tools to gather insights and make data-driven decisions
- Conducting A/B testing and optimizing website elements for better performance
- Implementing strategies for continuous improvement and growth in local e-commerce
DIGITAL MARKETING COURSE:
Class 1: Introduction to Digital Marketing:
- Understanding the role and importance of digital marketing
- Exploring the digital marketing landscape and channels
- Differentiating between traditional marketing and digital marketing
- Identifying key digital marketing trends and opportunities
- Overview of the digital marketing funnel and customer journey
Class 2: Developing a Digital Marketing Strategy:
- Defining goals and objectives for digital marketing campaigns
- Conducting market research and identifying target audience
- Creating buyer personas and understanding their needs
- Setting SMART (Specific, Measurable, Achievable, Relevant, Time-bound) marketing goals
- Creating a digital marketing plan and budget allocation
Class 3: Search Engine Optimization (SEO) for Local E-commerce:
- Understanding the basics of search engine optimization (SEO)
- Conducting keyword research for local e-commerce
- Optimizing website structure, URLs, and meta tags
- Creating quality content and optimizing product descriptions
- Building high-quality backlinks and improving local search visibility
Class 4: Pay-per-click (PPC) Advertising for Local E-commerce:
- Introduction to pay-per-click (PPC) advertising platforms
- Creating effective PPC campaigns for local e-commerce
- Keyword selection and bidding strategies
- Writing compelling ad copy and calls-to-action (CTAs)
- Tracking and optimizing PPC campaigns for better ROI
Class 5: Social Media Marketing for Local E-commerce:
- Leveraging social media platforms for local e-commerce
- Identifying suitable social media channels for your target audience
- Creating engaging social media content and visuals
- Utilizing social media advertising and targeting options
- Monitoring and measuring social media marketing effectiveness
Extra Class : Email Marketing and Customer Retention:
- Building an email marketing list for local e-commerce
- Creating effective email marketing campaigns and automation sequences
- Personalizing emails for better engagement and conversions
- Implementing customer retention strategies and loyalty programs
- Analyzing email marketing metrics and optimizing campaigns
SHOPIFY AND WEB DEVELOPMENT COURSE:
Class 1: Introduction to Shopify and Web Development:
- Overview of ecommerce and the importance of web development
- Understanding the basics of Shopify platform and its features
- Setting up a Shopify store and customizing it for branding
- Adding products, categories and creating a product listing page
- Understanding Shopify payment gateway and shipping options
Class 2: Advanced Shopify and Web Development Techniques:
- Customizing the Shopify checkout process and creating an order management system
- Adding and managing third-party apps in Shopify
- Developing custom themes and templates using Liquid
- Integrating Shopify with other platforms using APIs
- Best practices for optimizing website performance and improving user experience
SOURCING AND INVENTORY COURSE:
Class 1: Introduction to Sourcing and Local Inventory Management:
- Overview of sourcing and the importance of local inventory management
- Understanding different types of sourcing and inventory management methods
- Identifying the best sources for products and materials
- Creating a sourcing plan and setting up a local inventory management system
- Evaluating suppliers and negotiating contracts
Class 2: Advanced Sourcing and Local Inventory Management Techniques:
- Managing local inventory levels and ensuring accuracy of data
- Integrating sourcing and inventory management with other business processes
- Implementing inventory optimization techniques
- Using technology for inventory management and tracking
- Managing and reducing inventory costs and improving cash flow
GRAPHIC DESIGNING:
Class 1: Fundamentals of Graphic Design for E-commerce:
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Introduction to Graphic Design
- Definition and scope of graphic design
- The role of graphic design in e-commerce and digital marketing
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Understanding Design Elements and Principles
- Exploring visual elements (color, typography, imagery, etc.)
- Learning design principles (balance, contrast, alignment, etc.)
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Tools and Software
- Introduction to essential graphic design software (Adobe Photoshop, Illustrator, Canva, etc.)
- Setting up design workspace and tools
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Creating Compelling Visual Content
- Designing eye-catching social media graphics and banners
- Developing product images and mockups for e-commerce websites
- Crafting engaging email marketing visuals
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Designing for User Experience
- Incorporating UX/UI principles in design
- Designing user-friendly website elements and navigation
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Assignment and Hands-On Practice
- Students create their own e-commerce-related design project
Class 2: Advanced Graphic Design Techniques for Digital Marketing:
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Advanced Typography and Layout
- Typography best practices for digital marketing
- Creating visually appealing layouts for advertisements and websites
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Responsive Design
- Designing graphics and images that adapt to different devices and screen sizes
- Ensuring mobile-friendly visual content
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Visual Storytelling
- The power of storytelling through design
- Designing infographics and visual narratives for marketing campaigns
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Designing for Social Media
- Customizing visuals for various social media platforms
- Strategies for effective social media branding
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Interactive Design
- Creating interactive and engaging content (e.g., interactive infographics)
- Implementing multimedia elements in digital marketing
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Portfolio Building and Final Projects
- Reviewing and enhancing students' design portfolios
- Presentation of final design projects related to e-commerce and digital marketing.
TIMETABLE FOR THE COURSE:
Week | Friday | Saturday |
1 | Local E-commerce in Detail (1) | Local E-commerce in Detail (2) |
2 | Local E-commerce in Detail (3) | Local E-commerce in Detail (4) |
3 | Local E-commerce in Detail (5) | Digital Marketing (1) |
4 | Digital Marketing (2) | Digital Marketing (3) |
5 | Digital Marketing (4) | Digital Marketing (5) |
6 | Sourcing of Local Inventory (1) | Sourcing of Local Inventory (2) |
7 | Shopify and Web Development (1) | Shopify and Web Development (2) |
8 | Graphic Designing (1) | Graphic Designing (2) |