Three Months Onsite Course Outline with Extreme Commerce

Three Month Course (On Campus Training):

  • Local Ecommerce in Detail: 2 classes
  • Digital Marketing: 2 classes
  • Shopify and Web Development: 2 classes
  • Sourcing of Local Inventory: 2 classes
  • Operations and Logistics of Ecommerce: 2 classes
  • How to Make a Local Ecommerce Brand: 2 classes
  • Total: 12 classes (4 classes per month)
  • Fees - 120,000/-

    LOCAL ECOMMERCE COURSE:

     

    Lecture 1 – Introduction to Ecommerce (2 hours):

    • Definition and history of ecommerce
    • Overview of the ecommerce industry
    • Advantages and disadvantages of ecommerce
    • Types of ecommerce businesses
    • Popular ecommerce business models
    • Overview of the ecommerce technology stack

    Lecture 2 – Understanding Ecommerce Platforms (2 hours):

    • Overview of popular ecommerce platforms
    • Features and benefits of different ecommerce platforms
    • Choosing the right ecommerce platform for your business
    • Integrating third party services with ecommerce platforms
    • Understanding the importance of payment gateways
    • Exploring ecommerce software tools and services

     

        DIGITAL MARKETING COURSE:

         

        Lecture 1: Introduction to Digital Marketing (2 hours):

         OVERVIEW OF DIGITAL MARKETING: 

        Types of Digital Marketing:

        • Search Engine Optimization (SEO)
        • Social Media Marketing (SMM)
        • Content Marketing
        • Email Marketing
        • Pay-Per-Click (PPC) Advertising
        • Web Design & Development
        • Affiliate Marketing
        • Online Reputation Management (ORM)

        Digital Marketing Tools & Resources:

        • Google AdWords
        • Google Analytics
        • Social Media Platforms
        • Wordpress
        • Hootsuite
        • MailChimp
        • Sprout Social

        Lecture 2: Search Engine Optimization (2 hours):

        • What is SEO?
        • How does SEO work?
        • Types of SEO
        • On-Page SEO Techniques
        • Off-Page SEO Techniques
        • Keyword Research
        • Link Building Strategies
        • Tips for Improving SEO

         

            SHOPIFY AND WEB DEVELOPMENT COURSE:

             

            Lecture 1: Introduction to Shopify and Web Management (2 hours):

            Objectives:

            1. Learn the basics of Shopify and web management
            2. Understand the benefits of using Shopify for web management

            Topics:

            1. Overview of Shopify and web management
            2. Benefits of using Shopify for web management
            3. Components of Shopify for web management
            4. Setting up a Shopify store

            Lecture 2: Designing and Customizing Shopify Stores (2 hours):

            Objectives:

            1. Learn how to design a Shopify store
            2. Understand how to customize Shopify stores

            Topics:

            1. Themes and templates for Shopify stores
            2. Customizing Shopify store design
            3. Adding product images and videos
            4. Styling pages and collections

             

                SOURCING AND INVENTORY COURSE:

                 

                Lecture 1 (2 hours): Introduction to Sourcing Strategies:

                Objectives:

                • Introduce students to the concept of sourcing for ecommerce products
                • Provide an overview of different sourcing strategies
                • Explain the process of researching and identifying potential sources

                Topics:

                • Overview of ecommerce product sourcing
                • Types of sourcing strategies
                • Benefits of different sourcing strategies
                • Researching and identifying potential sources

                 

                Lecture 2 (2 hours): Sourcing from Wholesalers and Manufacturers:

                Objectives:

                • Explain the process of sourcing from wholesalers and manufacturers
                • Identify the advantages and disadvantages of sourcing from wholesalers and manufacturers
                • Provide guidance on negotiating with wholesalers and manufacturers

                Topics:

                • Sourcing from wholesalers and manufacturers
                • Advantages and disadvantages of sourcing from wholesalers and manufacturers
                • Negotiation strategies for wholesalers and manufacturers

                 

                Lecture 3 (2 hours): Sourcing from Dropshippers:

                Objectives:

                • Explain the process of sourcing from dropshippers
                • Identify the advantages and disadvantages of sourcing from dropshippers
                • Provide guidance on establishing relationships with dropshippers

                Topics:

                • Sourcing from dropshippers
                • Advantages and disadvantages of sourcing from dropshippers
                • Establishing relationships with dropshippers

                Lecture 4 (2 hours): Sourcing from Online Retailers:

                Objectives:

                • Explain the process of sourcing from online retailers
                • Identify the advantages and disadvantages of sourcing from online retailers
                • Provide guidance on establishing relationships with online retailers

                Topics:

                • Sourcing from online retailers
                • Advantages and disadvantages of sourcing from online retailers
                • Establishing relationships with online retailers

                  OPERATIONS AND LOGISTICS COURSE:

                   

                  OPS & LOGISTICS - LECTURE 1

                  Topic: Introduction to Operations and Logistics:

                  • Introduction to the course: Overview of operations and logistics, history and development of operations and logistics (24 minutes)
                  • Discussion of the major concepts in operations and logistics (24 minutes)
                  • Understanding the four major components of operations and logistics: Planning, Supply Chain Management, Production and Distribution (24 minutes)
                  • Overview of the different types of operations and logistics (24 minutes)
                  • Overview of the different types of operations and logistics software (24 minutes)

                  OPS & LOGISTICS - LECTURE 2

                  Topic: Advanced Operations and Logistics:

                  • Overview of the supply chain and the different elements of the supply chain (20 minutes)
                  • Understanding the role of technology in operations and logistics (20 minutes)
                  • Exploring the use of data in operations and logistics (20 minutes)
                  • Overview of the different types of risk management in operations and logistics (20 minutes)
                  • Understanding the concept of sustainability and its relevance to operations and logistics (20 minutes)
                  • Overview of the different types of performance metrics used in operations and logistics (20 minutes)

                     

                    ECOMMERCE BRANDING COURSE:

                    Ecom Brand Making - Lecture 1 (2 hours):

                    1. Introduction to Ecommerce brand making (24 minutes):
                    • Definition and overview of ecommerce brand making
                    • Benefits of ecommerce brand making
                    1. Understanding the Customer Journey (24 minutes)
                    • Identifying customer needs and preferences
                    • Creating an effective customer journey
                    1. Building an Ecommerce Brand Identity (24 minutes)
                    • Understanding brand identity
                    • Designing a logo
                    • Creating a brand story
                    1. Developing an Ecommerce Website (24 minutes)
                    • Choosing a platform
                    • Designing a user-friendly website
                    • Optimizing website performance
                    1. Developing an Ecommerce Marketing Strategy (24 minutes)
                    • Identifying target markets and audience
                    • Creating effective marketing campaigns
                    • Leveraging social media and other digital channels

                     

                    Ecom Brand Making - Lecture 2 (2 hours):

                    1. Creating Effective Product Pages (24 minutes)
                    • Designing product pages
                    • Writing product descriptions
                    • Leveraging visuals and videos
                    1. Optimizing Search Engine Rankings (24 minutes)
                    • Understanding SEO and its importance
                    • Implementing SEO best practices
                    1. Building an Ecommerce Community (24 minutes)
                    • Identifying customer segments
                    • Engaging customers through social media
                    • Creating loyalty programs
                    1. Developing an Ecommerce Distribution Plan (24 minutes)
                    • Understanding the importance of distribution
                    • Identifying potential partners
                    • Leveraging drop shipping and other methods
                    1. Tracking and Analyzing Performance (24 minutes)
                    • Understanding the importance of analytics
                    • Setting goals and tracking progress
                    •  Analyzing customer data and feedback

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