Three Months Onsite Course Outline with Extreme Commerce
Three Month Course (On Campus Training):
- Local Ecommerce in Detail: 2 classes
- Digital Marketing: 2 classes
- Shopify and Web Development: 2 classes
- Sourcing of Local Inventory: 2 classes
- Operations and Logistics of Ecommerce: 2 classes
- How to Make a Local Ecommerce Brand: 2 classes
- Total: 12 classes (4 classes per month)
- Fees - 120,000/-
LOCAL ECOMMERCE COURSE:
Lecture 1 – Introduction to Ecommerce (2 hours):
- Definition and history of ecommerce
- Overview of the ecommerce industry
- Advantages and disadvantages of ecommerce
- Types of ecommerce businesses
- Popular ecommerce business models
- Overview of the ecommerce technology stack
Lecture 2 – Understanding Ecommerce Platforms (2 hours):
- Overview of popular ecommerce platforms
- Features and benefits of different ecommerce platforms
- Choosing the right ecommerce platform for your business
- Integrating third party services with ecommerce platforms
- Understanding the importance of payment gateways
- Exploring ecommerce software tools and services
DIGITAL MARKETING COURSE:
Lecture 1: Introduction to Digital Marketing (2 hours):
OVERVIEW OF DIGITAL MARKETING:
Types of Digital Marketing:
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Content Marketing
- Email Marketing
- Pay-Per-Click (PPC) Advertising
- Web Design & Development
- Affiliate Marketing
- Online Reputation Management (ORM)
Digital Marketing Tools & Resources:
- Google AdWords
- Google Analytics
- Social Media Platforms
- Wordpress
- Hootsuite
- MailChimp
- Sprout Social
Lecture 2: Search Engine Optimization (2 hours):
- What is SEO?
- How does SEO work?
- Types of SEO
- On-Page SEO Techniques
- Off-Page SEO Techniques
- Keyword Research
- Link Building Strategies
- Tips for Improving SEO
SHOPIFY AND WEB DEVELOPMENT COURSE:
Lecture 1: Introduction to Shopify and Web Management (2 hours):
Objectives:
- Learn the basics of Shopify and web management
- Understand the benefits of using Shopify for web management
Topics:
- Overview of Shopify and web management
- Benefits of using Shopify for web management
- Components of Shopify for web management
- Setting up a Shopify store
Lecture 2: Designing and Customizing Shopify Stores (2 hours):
Objectives:
- Learn how to design a Shopify store
- Understand how to customize Shopify stores
Topics:
- Themes and templates for Shopify stores
- Customizing Shopify store design
- Adding product images and videos
- Styling pages and collections
SOURCING AND INVENTORY COURSE:
Lecture 1 (2 hours): Introduction to Sourcing Strategies:
Objectives:
- Introduce students to the concept of sourcing for ecommerce products
- Provide an overview of different sourcing strategies
- Explain the process of researching and identifying potential sources
Topics:
- Overview of ecommerce product sourcing
- Types of sourcing strategies
- Benefits of different sourcing strategies
- Researching and identifying potential sources
Lecture 2 (2 hours): Sourcing from Wholesalers and Manufacturers:
Objectives:
- Explain the process of sourcing from wholesalers and manufacturers
- Identify the advantages and disadvantages of sourcing from wholesalers and manufacturers
- Provide guidance on negotiating with wholesalers and manufacturers
Topics:
- Sourcing from wholesalers and manufacturers
- Advantages and disadvantages of sourcing from wholesalers and manufacturers
- Negotiation strategies for wholesalers and manufacturers
Lecture 3 (2 hours): Sourcing from Dropshippers:
Objectives:
- Explain the process of sourcing from dropshippers
- Identify the advantages and disadvantages of sourcing from dropshippers
- Provide guidance on establishing relationships with dropshippers
Topics:
- Sourcing from dropshippers
- Advantages and disadvantages of sourcing from dropshippers
- Establishing relationships with dropshippers
Lecture 4 (2 hours): Sourcing from Online Retailers:
Objectives:
- Explain the process of sourcing from online retailers
- Identify the advantages and disadvantages of sourcing from online retailers
- Provide guidance on establishing relationships with online retailers
Topics:
- Sourcing from online retailers
- Advantages and disadvantages of sourcing from online retailers
- Establishing relationships with online retailers
OPERATIONS AND LOGISTICS COURSE:
OPS & LOGISTICS - LECTURE 1
Topic: Introduction to Operations and Logistics:
- Introduction to the course: Overview of operations and logistics, history and development of operations and logistics (24 minutes)
- Discussion of the major concepts in operations and logistics (24 minutes)
- Understanding the four major components of operations and logistics: Planning, Supply Chain Management, Production and Distribution (24 minutes)
- Overview of the different types of operations and logistics (24 minutes)
- Overview of the different types of operations and logistics software (24 minutes)
OPS & LOGISTICS - LECTURE 2
Topic: Advanced Operations and Logistics:
- Overview of the supply chain and the different elements of the supply chain (20 minutes)
- Understanding the role of technology in operations and logistics (20 minutes)
- Exploring the use of data in operations and logistics (20 minutes)
- Overview of the different types of risk management in operations and logistics (20 minutes)
- Understanding the concept of sustainability and its relevance to operations and logistics (20 minutes)
- Overview of the different types of performance metrics used in operations and logistics (20 minutes)
ECOMMERCE BRANDING COURSE:
Ecom Brand Making - Lecture 1 (2 hours):
- Introduction to Ecommerce brand making (24 minutes):
- Definition and overview of ecommerce brand making
- Benefits of ecommerce brand making
- Understanding the Customer Journey (24 minutes)
- Identifying customer needs and preferences
- Creating an effective customer journey
- Building an Ecommerce Brand Identity (24 minutes)
- Understanding brand identity
- Designing a logo
- Creating a brand story
- Developing an Ecommerce Website (24 minutes)
- Choosing a platform
- Designing a user-friendly website
- Optimizing website performance
- Developing an Ecommerce Marketing Strategy (24 minutes)
- Identifying target markets and audience
- Creating effective marketing campaigns
- Leveraging social media and other digital channels
Ecom Brand Making - Lecture 2 (2 hours):
- Creating Effective Product Pages (24 minutes)
- Designing product pages
- Writing product descriptions
- Leveraging visuals and videos
- Optimizing Search Engine Rankings (24 minutes)
- Understanding SEO and its importance
- Implementing SEO best practices
- Building an Ecommerce Community (24 minutes)
- Identifying customer segments
- Engaging customers through social media
- Creating loyalty programs
- Developing an Ecommerce Distribution Plan (24 minutes)
- Understanding the importance of distribution
- Identifying potential partners
- Leveraging drop shipping and other methods
- Tracking and Analyzing Performance (24 minutes)
- Understanding the importance of analytics
- Setting goals and tracking progress
- Analyzing customer data and feedback