Three Months Onsite Course Outline

Three Month Course (Onsite Training):

  • Local Ecommerce in Detail: 4 classes
  • Digital Marketing: 4 classes
  • Shopify and Web Development: 4 classes
  • Sourcing of Local Inventory: 2 classes
  • Operations and Logistics of Ecommerce: 2 classes
  • How to Make a Local Ecommerce Brand: 2 classes
  • Total: 18 classes (3 classes per week)
  • Fees - 120,000/-

    LOCAL ECOMMERCE COURSE:

     

    Lecture 1 – Introduction to Ecommerce (2 hours):

    • Definition and history of ecommerce
    • Overview of the ecommerce industry
    • Advantages and disadvantages of ecommerce
    • Types of ecommerce businesses
    • Popular ecommerce business models
    • Overview of the ecommerce technology stack

    Lecture 2 – Understanding Ecommerce Platforms (2 hours):

    • Overview of popular ecommerce platforms
    • Features and benefits of different ecommerce platforms
    • Choosing the right ecommerce platform for your business
    • Integrating third party services with ecommerce platforms
    • Understanding the importance of payment gateways
    • Exploring ecommerce software tools and services

    Lecture 3 – Ecommerce Marketing Strategies (2 hours):

    • Introduction to online marketing.
    • Understanding the customer journey
    • Understanding the importance of SEO
    • Different types of online advertising
    • Utilizing social media for ecommerce
    • Measuring the success of your marketing efforts

    Lecture 4 – Ecommerce Analytics and Optimization (2 hours):

    • Introduction to ecommerce analytics
    • Understanding the metrics that matter
    • Tracking and optimizing conversions
    • Using A/B testing to improve the customer experience
    • Leveraging customer data for personalization
    • Understanding the importance of customer feedback

      DIGITAL MARKETING COURSE:

       

      Lecture 1: Introduction to Digital Marketing (2 hours):

       OVERVIEW OF DIGITAL MARKETING: 

      Types of Digital Marketing:

      • Search Engine Optimization (SEO)
      • Social Media Marketing (SMM)
      • Content Marketing
      • Email Marketing
      • Pay-Per-Click (PPC) Advertising
      • Web Design & Development
      • Affiliate Marketing
      • Online Reputation Management (ORM)

      Digital Marketing Tools & Resources:

      • Google AdWords
      • Google Analytics
      • Social Media Platforms
      • Wordpress
      • Hootsuite
      • MailChimp
      • Sprout Social

      Lecture 2: Search Engine Optimization (2 hours):

      • What is SEO?
      • How does SEO work?
      • Types of SEO
      • On-Page SEO Techniques
      • Off-Page SEO Techniques
      • Keyword Research
      • Link Building Strategies
      • Tips for Improving SEO

      Lecture 3: Social Media Marketing (2 hours):

      • What is Social Media Marketing?
      • Types of Social Media Platforms
      • Setting Up a Social Media Plan
      • Creating Engaging Content
      • Creating Ads on Social Media Platforms
      • Tips for Improving Social Media Engagement

      Lecture 4: Email Marketing & Pay-Per-Click Advertising (2 hours):

      • What is Email Marketing?
      • Types of Email Campaigns
      • Strategies for Optimizing Email Campaigns
      • What is Pay-Per-Click Advertising?
      • Types of PPC Advertising
      • Strategies for Optimizing PPC Campaigns
      • Tips for Improving ROI on PPC Ads

        SHOPIFY AND WEB DEVELOPMENT COURSE:

         

        Lecture 1: Introduction to Shopify and Web Management (2 hours):

        Objectives:

        1. Learn the basics of Shopify and web management
        2. Understand the benefits of using Shopify for web management

        Topics:

        1. Overview of Shopify and web management
        2. Benefits of using Shopify for web management
        3. Components of Shopify for web management
        4. Setting up a Shopify store

        Lecture 2: Designing and Customizing Shopify Stores (2 hours):

        Objectives:

        1. Learn how to design a Shopify store
        2. Understand how to customize Shopify stores

        Topics:

        1. Themes and templates for Shopify stores
        2. Customizing Shopify store design
        3. Adding product images and videos
        4. Styling pages and collections

        Lecture 3: Managing Products and Inventory (2 hours):

        Objectives:

        1. Learn how to manage products and inventory in Shopify
        2. Understand how to optimize product listings

        Topics:

        1. Creating and managing products in Shopify
        2. Setting up inventory management
        3. Optimizing product listings for SEO
        4. Creating and managing product variants

         

        Lecture 4: Promoting and Advertising Shopify Stores (2 hours):

        Objectives:

        1. Learn how to promote and advertise Shopify stores
        2. Understand how to use marketing tools to drive traffic and sales

        Topics:

        1. Using SEO to optimize Shopify stores
        2. Advertising Shopify stores on social media
        3. Leveraging email marketing
        4. Creating discount codes and coupons

          SOURCING AND INVENTORY COURSE:

           

          Lecture 1 (2 hours): Introduction to Sourcing Strategies:

          Objectives:

          • Introduce students to the concept of sourcing for ecommerce products
          • Provide an overview of different sourcing strategies
          • Explain the process of researching and identifying potential sources

          Topics:

          • Overview of ecommerce product sourcing
          • Types of sourcing strategies
          • Benefits of different sourcing strategies
          • Researching and identifying potential sources

           

          Lecture 2 (2 hours): Sourcing from Wholesalers and Manufacturers:

          Objectives:

          • Explain the process of sourcing from wholesalers and manufacturers
          • Identify the advantages and disadvantages of sourcing from wholesalers and manufacturers
          • Provide guidance on negotiating with wholesalers and manufacturers

          Topics:

          • Sourcing from wholesalers and manufacturers
          • Advantages and disadvantages of sourcing from wholesalers and manufacturers
          • Negotiation strategies for wholesalers and manufacturers

           

          Lecture 3 (2 hours): Sourcing from Dropshippers:

          Objectives:

          • Explain the process of sourcing from dropshippers
          • Identify the advantages and disadvantages of sourcing from dropshippers
          • Provide guidance on establishing relationships with dropshippers

          Topics:

          • Sourcing from dropshippers
          • Advantages and disadvantages of sourcing from dropshippers
          • Establishing relationships with dropshippers

          Lecture 4 (2 hours): Sourcing from Online Retailers:

          Objectives:

          • Explain the process of sourcing from online retailers
          • Identify the advantages and disadvantages of sourcing from online retailers
          • Provide guidance on establishing relationships with online retailers

          Topics:

          • Sourcing from online retailers
          • Advantages and disadvantages of sourcing from online retailers
          • Establishing relationships with online retailers

            OPERATIONS AND LOGISTICS COURSE:

             

            OPS & LOGISTICS - LECTURE 1

            Topic: Introduction to Operations and Logistics:

            • Introduction to the course: Overview of operations and logistics, history and development of operations and logistics (24 minutes)
            • Discussion of the major concepts in operations and logistics (24 minutes)
            • Understanding the four major components of operations and logistics: Planning, Supply Chain Management, Production and Distribution (24 minutes)
            • Overview of the different types of operations and logistics (24 minutes)
            • Overview of the different types of operations and logistics software (24 minutes)

            OPS & LOGISTICS - LECTURE 2

            Topic: Advanced Operations and Logistics:

            • Overview of the supply chain and the different elements of the supply chain (20 minutes)
            • Understanding the role of technology in operations and logistics (20 minutes)
            • Exploring the use of data in operations and logistics (20 minutes)
            • Overview of the different types of risk management in operations and logistics (20 minutes)
            • Understanding the concept of sustainability and its relevance to operations and logistics (20 minutes)
            • Overview of the different types of performance metrics used in operations and logistics (20 minutes)

               

              ECOMMERCE BRANDING COURSE:

              Ecom Brand Making - Lecture 1 (2 hours):

              1. Introduction to Ecommerce brand making (24 minutes):
              • Definition and overview of ecommerce brand making
              • Benefits of ecommerce brand making
              1. Understanding the Customer Journey (24 minutes)
              • Identifying customer needs and preferences
              • Creating an effective customer journey
              1. Building an Ecommerce Brand Identity (24 minutes)
              • Understanding brand identity
              • Designing a logo
              • Creating a brand story
              1. Developing an Ecommerce Website (24 minutes)
              • Choosing a platform
              • Designing a user-friendly website
              • Optimizing website performance
              1. Developing an Ecommerce Marketing Strategy (24 minutes)
              • Identifying target markets and audience
              • Creating effective marketing campaigns
              • Leveraging social media and other digital channels

               

              Ecom Brand Making - Lecture 2 (2 hours):

              1. Creating Effective Product Pages (24 minutes)
              • Designing product pages
              • Writing product descriptions
              • Leveraging visuals and videos
              1. Optimizing Search Engine Rankings (24 minutes)
              • Understanding SEO and its importance
              • Implementing SEO best practices
              1. Building an Ecommerce Community (24 minutes)
              • Identifying customer segments
              • Engaging customers through social media
              • Creating loyalty programs
              1. Developing an Ecommerce Distribution Plan (24 minutes)
              • Understanding the importance of distribution
              • Identifying potential partners
              • Leveraging drop shipping and other methods
              1. Tracking and Analyzing Performance (24 minutes)
              • Understanding the importance of analytics
              • Setting goals and tracking progress
              •  Analyzing customer data and feedback

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