Three Months Online Course Outline With EC

Three Month Course (Online Training):

  • Local Ecommerce in Detail: 5 classes
  • Digital Marketing: 5 classes
  • Shopify and Web Development: 4 classes
  • Sourcing of Local Inventory: 2 classes
  • Operations and Logistics of Ecommerce: 2 classes
  • How to Make a Local Ecommerce Brand: 2 classes
  • Total: 36 classes (3 classes per week) 
  • Fees - 120,000/-



      Class 1: Introduction to Local E-commerce:

      • Understanding the concept of local e-commerce
      • Exploring the benefits and opportunities of local e-commerce
      • Differentiating local e-commerce from global e-commerce
      • Examining the current landscape of local e-commerce
      • Identifying key trends and consumer behavior in local markets

      Class 2: Identifying Your Local Market and Target Audience:

      • Conducting market research for local e-commerce
      • Segmenting and profiling your target audience
      • Analyzing local market trends, preferences, and demands
      • Assessing competition in the local e-commerce space
      • Understanding the unique challenges and opportunities in your target market

      Class 3: Choosing the Right Product for Local E-commerce:

      • Evaluating product suitability for the local market
      • Identifying popular and in-demand products locally
      • Assessing profit margins, pricing strategies, and competition
      • Sourcing products locally or adapting existing products for the local market
      • Considering cultural, social, and regional factors when selecting products

      Class 4: Setting up an Online Store for Local Customers:

      • Selecting the right e-commerce platform for local e-commerce
      • Creating a user-friendly and visually appealing online store
      • Optimizing product listings and descriptions for local customers
      • Implementing secure payment gateways and local payment options
      • Ensuring compliance with local data protection and privacy regulations

      Class 5: Building Customer Trust and Reviews:

      • Establishing trust and credibility with local customers
      • Implementing customer reviews and testimonials on your website
      • Encouraging positive customer feedback and ratings
      • Addressing negative reviews and managing customer complaints
      • Leveraging social proof and customer testimonials to boost sales

      Class 6: Analyzing and Optimizing Local E-commerce Performance:

      • Setting up key performance indicators (KPIs) for local e-commerce
      • Monitoring website traffic, conversion rates, and sales metrics
      • Utilizing web analytics tools to gather insights and make data-driven decisions
      • Conducting A/B testing and optimizing website elements for better performance
      • Implementing strategies for continuous improvement and growth in local e-commerce



          Class 1: Introduction to Digital Marketing:

          • Understanding the role and importance of digital marketing
          • Exploring the digital marketing landscape and channels
          • Differentiating between traditional marketing and digital marketing
          • Identifying key digital marketing trends and opportunities
          • Overview of the digital marketing funnel and customer journey

          Class 2: Developing a Digital Marketing Strategy:

          • Defining goals and objectives for digital marketing campaigns
          • Conducting market research and identifying target audience
          • Creating buyer personas and understanding their needs
          • Setting SMART (Specific, Measurable, Achievable, Relevant, Time-bound) marketing goals
          • Creating a digital marketing plan and budget allocation

          Class 3: Search Engine Optimization (SEO) for Local E-commerce:

          • Understanding the basics of search engine optimization (SEO)
          • Conducting keyword research for local e-commerce
          • Optimizing website structure, URLs, and meta tags
          • Creating quality content and optimizing product descriptions
          • Building high-quality backlinks and improving local search visibility

          Class 4: Pay-per-click (PPC) Advertising for Local E-commerce:

          • Introduction to pay-per-click (PPC) advertising platforms
          • Creating effective PPC campaigns for local e-commerce
          • Keyword selection and bidding strategies
          • Writing compelling ad copy and calls-to-action (CTAs)
          • Tracking and optimizing PPC campaigns for better ROI

          Class 5: Social Media Marketing for Local E-commerce:

          • Leveraging social media platforms for local e-commerce
          • Identifying suitable social media channels for your target audience
          • Creating engaging social media content and visuals
          • Utilizing social media advertising and targeting options
          • Monitoring and measuring social media marketing effectiveness

          Class 6: Email Marketing and Customer Retention:

          • Building an email marketing list for local e-commerce
          • Creating effective email marketing campaigns and automation sequences
          • Personalizing emails for better engagement and conversions
          • Implementing customer retention strategies and loyalty programs
          • Analyzing email marketing metrics and optimizing campaigns



              Class 1: Introduction to Shopify and Its Features:

              • Understanding the fundamentals of Shopify as an e-commerce platform
              • Exploring the key features and benefits of using Shopify
              • Navigating the Shopify dashboard and admin interface
              • Overview of different Shopify pricing plans and options
              • Setting up a Shopify development environment and account

              Class 2: Setting up a Shopify Store:

              • Creating a new Shopify store from scratch
              • Choosing a suitable theme for your e-commerce store
              • Customizing the appearance and layout of your Shopify store
              • Configuring essential settings such as shipping, taxes, and currencies
              • Setting up a domain name and connecting it to your Shopify store

              Class 3: Customizing Themes and Templates:

              • Understanding the structure and components of Shopify themes
              • Modifying the look and feel of your Shopify store using theme customization options
              • Customizing headers, footers, and navigation menus
              • Adding and arranging sections on your Shopify store pages
              • Implementing advanced design customizations using CSS and Liquid

              Class 4: Adding Products and Collections:

              • Adding and organizing product listings on your Shopify store
              • Creating product variants, SKUs, and inventory management
              • Configuring pricing, discounts, and promotions
              • Managing product categories and collections
              • Optimizing product descriptions and images for better conversions

              Class 5: Managing Inventory and Orders:

              • Tracking and managing inventory levels in Shopify
              • Implementing inventory tracking and backorder management
              • Fulfilling customer orders and managing order status
              • Handling refunds, returns, and exchanges
              • Integrating third-party shipping and fulfillment services

              Class 6: Optimizing the Checkout Process:

              • Reviewing the default Shopify checkout process
              • Implementing trust signals and security measures on the checkout page
              • Streamlining the checkout process for a frictionless experience
              • Optimizing mobile responsiveness and user experience
              • Implementing upselling and cross-selling strategies at checkout



                  Class 1: Introduction to Sourcing Local Inventory:

                  • Understanding the significance of sourcing local inventory for online stores
                  • Exploring the benefits of sourcing locally, such as reduced shipping times and costs
                  • Analyzing the impact of local inventory on customer satisfaction and brand reputation
                  • Identifying the challenges and considerations associated with local sourcing
                  • Researching and identifying potential local suppliers and manufacturers

                  Class 2: Evaluating Local Suppliers and Manufacturers:

                  • Developing criteria for evaluating local suppliers and manufacturers
                  • Assessing supplier credibility, reliability, and financial stability
                  • Conducting due diligence, including background checks and reference checks
                  • Evaluating supplier production capabilities and capacity
                  • Negotiating pricing, terms, and conditions with local suppliers

                  Class 3: Building Relationships with Local Suppliers:

                  • Understanding the importance of building strong relationships with local suppliers
                  • Establishing effective communication channels with suppliers
                  • Cultivating trust and collaboration with suppliers
                  • Implementing strategies for long-term partnerships with local suppliers
                  • Managing supplier relationships to ensure consistent inventory supply

                  Class 4: Managing Local Inventory Levels:

                  • Implementing inventory management systems for local inventory
                  • Monitoring stock levels and forecasting demand
                  • Optimizing inventory turnover and minimizing stockouts
                  • Managing seasonal and fluctuating demand for local products
                  • Streamlining inventory processes for efficiency and cost-effectiveness

                  Class 5: Ensuring Quality Assurance and Product Consistency:

                  • Implementing quality control measures for local inventory
                  • Conducting product inspections and testing
                  • Setting quality standards and specifications for local products
                  • Addressing quality issues and managing supplier performance
                  • Ensuring consistency across batches and orders of local inventory

                  Class 6: Mitigating Risks and Scaling Local Sourcing:

                  • Identifying and mitigating risks associated with local sourcing
                  • Developing contingency plans for supply chain disruptions
                  • Diversifying supplier networks to reduce dependence on a single source
                  • Scaling local sourcing operations for business growth
                  • Evaluating and optimizing the cost-effectiveness of local sourcing strategies



                      Class 1: Introduction to E-commerce Operations and Logistics:

                      • Understanding the importance of efficient operations and logistics in e-commerce
                      • Exploring the key elements and components of e-commerce operations
                      • Analyzing the impact of logistics on customer experience and satisfaction
                      • Overview of the supply chain and its role in e-commerce operations
                      • Identifying operational challenges and opportunities in the e-commerce industry

                      Class 2: Order Fulfillment and Shipping Options:

                      • Exploring different order fulfillment methods (in-house, dropshipping, third-party logistics)
                      • Analyzing the pros and cons of each fulfillment method
                      • Developing efficient order processing workflows
                      • Implementing order tracking systems for customers
                      • Evaluating and selecting suitable shipping carriers and options

                      Class 3: Warehousing and Inventory Management:

                      • Understanding the role of warehousing in e-commerce operations
                      • Optimizing warehouse layout and organization
                      • Implementing inventory management systems for tracking and monitoring stock levels
                      • Conducting regular inventory audits and cycle counts
                      • Streamlining the inbound and outbound logistics of warehouse operations

                      Class 4: Packaging and Labeling for E-commerce:

                      • Designing effective packaging solutions for e-commerce products
                      • Ensuring product protection during shipping and handling
                      • Incorporating branding and marketing elements in packaging
                      • Complying with packaging regulations and guidelines
                      • Implementing efficient labeling systems for accurate order fulfillment

                      Class 5: Returns and Customer Service Processes:

                      • Developing a streamlined returns and exchange policy
                      • Implementing a user-friendly returns process for customers
                      • Handling customer inquiries and providing exceptional customer service
                      • Analyzing return data and identifying opportunities for improvement
                      • Managing customer expectations and ensuring satisfaction post-purchase

                      Class 6: Streamlining Logistics and Reducing Costs:

                      • Evaluating logistics costs and identifying areas for optimization
                      • Implementing lean principles and process improvements in logistics
                      • Analyzing transportation and fulfillment costs
                      • Utilizing technology and automation to streamline logistics operations
                      • Negotiating contracts and rates with logistics partners


                          ECOMMERCE BRANDING COURSE:

                          Class 1: Defining Your Brand Identity and Values:

                          • Understanding the importance of brand identity in e-commerce
                          • Defining your brand's mission, vision, and core values
                          • Identifying your target audience and their needs
                          • Creating a unique selling proposition (USP) for your brand
                          • Establishing brand personality and voice

                          Class 2: Creating a Compelling Brand Story:

                          • Crafting a compelling brand story that resonates with your target audience
                          • Communicating your brand's origin, purpose, and values effectively
                          • Using storytelling techniques to engage and connect with customers
                          • Incorporating your brand story across different marketing channels
                          • Leveraging the power of storytelling for brand differentiation

                          Class 3: Designing a Strong Brand Visual Identity:

                          • Creating a memorable and visually appealing brand logo
                          • Selecting brand colors, typography, and visual elements
                          • Designing consistent brand visuals for your website and marketing materials
                          • Establishing brand guidelines for visual consistency
                          • Ensuring your brand visual identity aligns with your target audience

                          Class 4: Brand Messaging and Communication Strategies:

                          • Developing a clear and consistent brand messaging strategy
                          • Crafting persuasive and compelling brand messages
                          • Defining your brand's tone of voice and communication style
                          • Creating effective taglines and slogans for your brand
                          • Implementing consistent brand messaging across various touchpoints

                          Class 5: Building Brand Loyalty and Advocacy:

                          • Strategies for building customer loyalty and fostering brand advocacy
                          • Implementing customer retention programs and rewards
                          • Engaging with customers through social media and online communities
                          • Encouraging user-generated content and customer reviews
                          • Leveraging customer testimonials and success stories for brand promotion

                          Class 6: Marketing and Advertising Your Brand:

                          • Developing a comprehensive brand marketing plan
                          • Identifying suitable marketing channels for your target audience
                          • Creating compelling content marketing campaigns
                          • Implementing social media marketing strategies for brand promotion
                          • Exploring paid advertising options to increase brand visibility


                          TIMETABLE FOR THE COURSE:


                          Week Monday Wednesday Friday
                          1 Local E-commerce in Detail (1) Digital Marketing (1) Shopify and Web Development (1)
                          2 Local E-commerce in Detail (2) Digital Marketing (2) Shopify and Web Development (2)
                          3 Local E-commerce in Detail (3) Digital Marketing (3) Shopify and Web Development (3)
                          4 Local E-commerce in Detail (4) Digital Marketing (4) Shopify and Web Development (4)
                          5 Sourcing of Local Inventory (1) Operations and Logistics (1) How to Make a Local E-commerce Brand (1)
                          6 Sourcing of Local Inventory (2) Operations and Logistics (2) How to Make a Local E-commerce Brand (2)
                          7 Operations and Logistics (3) How to Make a Local E-commerce Brand (3) Local E-commerce in Detail (5)
                          8 Operations and Logistics (4) How to Make a Local E-commerce Brand (4) Local E-commerce in Detail (6)
                          9 Digital Marketing (5) Shopify and Web Development (5) Sourcing of Local Inventory (3)
                          10 Digital Marketing (6) Shopify and Web Development (6) Sourcing of Local Inventory (4) 
                          11 Operations and Logistics (5) How to Make a Local E-commerce Brand (5) Sourcing of Local Inventory (5)
                          12 Operations and Logistics (6) How to Make a Local E-commerce Brand (6) Sourcing of Local Inventory (6)

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