Three Months Online Course Outline With EC

Three Month Course (Online Training):

Local Ecommerce in Detail: 5 classes
Digital Marketing: 5 classes
Shopify and Web Development: 4 classes
Sourcing of Local Inventory: 2 classes
Operations and Logistics of Ecommerce: 2 classes
How to Make a Local Ecommerce Brand: 2 classes
Total: 36 classes (3 classes per week)
Fees - 120,000/-

LOCAL ECOMMERCE COURSE:

Class 1: Introduction to Local E-commerce:

Understanding the concept of local e-commerce
Exploring the benefits and opportunities of local e-commerce
Differentiating local e-commerce from global e-commerce
Examining the current landscape of local e-commerce
Identifying key trends and consumer behavior in local markets

Class 2: Identifying Your Local Market and Target Audience:

Conducting market research for local e-commerce
Segmenting and profiling your target audience
Analyzing local market trends, preferences, and demands
Assessing competition in the local e-commerce space
Understanding the unique challenges and opportunities in your target market

Class 3: Choosing the Right Product for Local E-commerce:

Evaluating product suitability for the local market
Identifying popular and in-demand products locally
Assessing profit margins, pricing strategies, and competition
Sourcing products locally or adapting existing products for the local market
Considering cultural, social, and regional factors when selecting products

Class 4: Setting up an Online Store for Local Customers:

Selecting the right e-commerce platform for local e-commerce
Creating a user-friendly and visually appealing online store
Optimizing product listings and descriptions for local customers
Implementing secure payment gateways and local payment options
Ensuring compliance with local data protection and privacy regulations

Class 5: Building Customer Trust and Reviews:

Establishing trust and credibility with local customers
Implementing customer reviews and testimonials on your website
Encouraging positive customer feedback and ratings
Addressing negative reviews and managing customer complaints
Leveraging social proof and customer testimonials to boost sales

Class 6: Analyzing and Optimizing Local E-commerce Performance:

Setting up key performance indicators (KPIs) for local e-commerce
Monitoring website traffic, conversion rates, and sales metrics
Utilizing web analytics tools to gather insights and make data-driven decisions
Conducting A/B testing and optimizing website elements for better performance
Implementing strategies for continuous improvement and growth in local e-commerce

DIGITAL MARKETING COURSE:

Class 1: Introduction to Digital Marketing:

Understanding the role and importance of digital marketing
Exploring the digital marketing landscape and channels
Differentiating between traditional marketing and digital marketing
Identifying key digital marketing trends and opportunities
Overview of the digital marketing funnel and customer journey

Class 2: Developing a Digital Marketing Strategy:

Defining goals and objectives for digital marketing campaigns
Conducting market research and identifying target audience
Creating buyer personas and understanding their needs
Setting SMART (Specific, Measurable, Achievable, Relevant, Time-bound) marketing goals
Creating a digital marketing plan and budget allocation

Class 3: Search Engine Optimization (SEO) for Local E-commerce:

Understanding the basics of search engine optimization (SEO)
Conducting keyword research for local e-commerce
Optimizing website structure, URLs, and meta tags
Creating quality content and optimizing product descriptions
Building high-quality backlinks and improving local search visibility

Class 4: Pay-per-click (PPC) Advertising for Local E-commerce:

Introduction to pay-per-click (PPC) advertising platforms
Creating effective PPC campaigns for local e-commerce
Keyword selection and bidding strategies
Writing compelling ad copy and calls-to-action (CTAs)
Tracking and optimizing PPC campaigns for better ROI

Class 5: Social Media Marketing for Local E-commerce:

Leveraging social media platforms for local e-commerce
Identifying suitable social media channels for your target audience
Creating engaging social media content and visuals
Utilizing social media advertising and targeting options
Monitoring and measuring social media marketing effectiveness

Class 6: Email Marketing and Customer Retention:

Building an email marketing list for local e-commerce
Creating effective email marketing campaigns and automation sequences
Personalizing emails for better engagement and conversions
Implementing customer retention strategies and loyalty programs
Analyzing email marketing metrics and optimizing campaigns

SHOPIFY AND WEB DEVELOPMENT COURSE:

Class 1: Introduction to Shopify and Its Features:

Understanding the fundamentals of Shopify as an e-commerce platform
Exploring the key features and benefits of using Shopify
Navigating the Shopify dashboard and admin interface
Overview of different Shopify pricing plans and options
Setting up a Shopify development environment and account

Class 2: Setting up a Shopify Store:

Creating a new Shopify store from scratch
Choosing a suitable theme for your e-commerce store
Customizing the appearance and layout of your Shopify store
Configuring essential settings such as shipping, taxes, and currencies
Setting up a domain name and connecting it to your Shopify store

Class 3: Customizing Themes and Templates:

Understanding the structure and components of Shopify themes
Modifying the look and feel of your Shopify store using theme customization options
Customizing headers, footers, and navigation menus
Adding and arranging sections on your Shopify store pages
Implementing advanced design customizations using CSS and Liquid

Class 4: Adding Products and Collections:

Adding and organizing product listings on your Shopify store
Creating product variants, SKUs, and inventory management
Configuring pricing, discounts, and promotions
Managing product categories and collections
Optimizing product descriptions and images for better conversions

Class 5: Managing Inventory and Orders:

Tracking and managing inventory levels in Shopify
Implementing inventory tracking and backorder management
Fulfilling customer orders and managing order status
Handling refunds, returns, and exchanges
Integrating third-party shipping and fulfillment services

Class 6: Optimizing the Checkout Process:

Reviewing the default Shopify checkout process
Implementing trust signals and security measures on the checkout page
Streamlining the checkout process for a frictionless experience
Optimizing mobile responsiveness and user experience
Implementing upselling and cross-selling strategies at checkout

SOURCING AND INVENTORY COURSE:

Class 1: Introduction to Sourcing Local Inventory:

Understanding the significance of sourcing local inventory for online stores
Exploring the benefits of sourcing locally, such as reduced shipping times and costs
Analyzing the impact of local inventory on customer satisfaction and brand reputation
Identifying the challenges and considerations associated with local sourcing
Researching and identifying potential local suppliers and manufacturers

Class 2: Evaluating Local Suppliers and Manufacturers:

Developing criteria for evaluating local suppliers and manufacturers
Assessing supplier credibility, reliability, and financial stability
Conducting due diligence, including background checks and reference checks
Evaluating supplier production capabilities and capacity
Negotiating pricing, terms, and conditions with local suppliers

Class 3: Building Relationships with Local Suppliers:

Understanding the importance of building strong relationships with local suppliers
Establishing effective communication channels with suppliers
Cultivating trust and collaboration with suppliers
Implementing strategies for long-term partnerships with local suppliers
Managing supplier relationships to ensure consistent inventory supply

Class 4: Managing Local Inventory Levels:

Implementing inventory management systems for local inventory
Monitoring stock levels and forecasting demand
Optimizing inventory turnover and minimizing stockouts
Managing seasonal and fluctuating demand for local products
Streamlining inventory processes for efficiency and cost-effectiveness

Class 5: Ensuring Quality Assurance and Product Consistency:

Implementing quality control measures for local inventory
Conducting product inspections and testing
Setting quality standards and specifications for local products
Addressing quality issues and managing supplier performance
Ensuring consistency across batches and orders of local inventory

Class 6: Mitigating Risks and Scaling Local Sourcing:

Identifying and mitigating risks associated with local sourcing
Developing contingency plans for supply chain disruptions
Diversifying supplier networks to reduce dependence on a single source
Scaling local sourcing operations for business growth
Evaluating and optimizing the cost-effectiveness of local sourcing strategies

OPERATIONS AND LOGISTICS COURSE:

Class 1: Introduction to E-commerce Operations and Logistics:

Understanding the importance of efficient operations and logistics in e-commerce
Exploring the key elements and components of e-commerce operations
Analyzing the impact of logistics on customer experience and satisfaction
Overview of the supply chain and its role in e-commerce operations
Identifying operational challenges and opportunities in the e-commerce industry

Class 2: Order Fulfillment and Shipping Options:

Exploring different order fulfillment methods (in-house, dropshipping, third-party logistics)
Analyzing the pros and cons of each fulfillment method
Developing efficient order processing workflows
Implementing order tracking systems for customers
Evaluating and selecting suitable shipping carriers and options

Class 3: Warehousing and Inventory Management:

Understanding the role of warehousing in e-commerce operations
Optimizing warehouse layout and organization
Implementing inventory management systems for tracking and monitoring stock levels
Conducting regular inventory audits and cycle counts
Streamlining the inbound and outbound logistics of warehouse operations

Class 4: Packaging and Labeling for E-commerce:

Designing effective packaging solutions for e-commerce products
Ensuring product protection during shipping and handling
Incorporating branding and marketing elements in packaging
Complying with packaging regulations and guidelines
Implementing efficient labeling systems for accurate order fulfillment

Class 5: Returns and Customer Service Processes:

Developing a streamlined returns and exchange policy
Implementing a user-friendly returns process for customers
Handling customer inquiries and providing exceptional customer service
Analyzing return data and identifying opportunities for improvement
Managing customer expectations and ensuring satisfaction post-purchase

Class 6: Streamlining Logistics and Reducing Costs:

Evaluating logistics costs and identifying areas for optimization
Implementing lean principles and process improvements in logistics
Analyzing transportation and fulfillment costs
Utilizing technology and automation to streamline logistics operations
Negotiating contracts and rates with logistics partners

ECOMMERCE BRANDING COURSE:

Class 1: Defining Your Brand Identity and Values:

Understanding the importance of brand identity in e-commerce
Defining your brand's mission, vision, and core values
Identifying your target audience and their needs
Creating a unique selling proposition (USP) for your brand
Establishing brand personality and voice

Class 2: Creating a Compelling Brand Story:

Crafting a compelling brand story that resonates with your target audience
Communicating your brand's origin, purpose, and values effectively
Using storytelling techniques to engage and connect with customers
Incorporating your brand story across different marketing channels
Leveraging the power of storytelling for brand differentiation

Class 3: Designing a Strong Brand Visual Identity:

Creating a memorable and visually appealing brand logo
Selecting brand colors, typography, and visual elements
Designing consistent brand visuals for your website and marketing materials
Establishing brand guidelines for visual consistency
Ensuring your brand visual identity aligns with your target audience

Class 4: Brand Messaging and Communication Strategies:

Developing a clear and consistent brand messaging strategy
Crafting persuasive and compelling brand messages
Defining your brand's tone of voice and communication style
Creating effective taglines and slogans for your brand
Implementing consistent brand messaging across various touchpoints

Class 5: Building Brand Loyalty and Advocacy:

Strategies for building customer loyalty and fostering brand advocacy
Implementing customer retention programs and rewards
Engaging with customers through social media and online communities
Encouraging user-generated content and customer reviews
Leveraging customer testimonials and success stories for brand promotion

Class 6: Marketing and Advertising Your Brand:

Developing a comprehensive brand marketing plan
Identifying suitable marketing channels for your target audience
Creating compelling content marketing campaigns
Implementing social media marketing strategies for brand promotion
Exploring paid advertising options to increase brand visibility

TIMETABLE FOR THE COURSE:

Week	Monday	Wednesday	Friday
1	Local E-commerce in Detail (1)	Digital Marketing (1)	Shopify and Web Development (1)
2	Local E-commerce in Detail (2)	Digital Marketing (2)	Shopify and Web Development (2)
3	Local E-commerce in Detail (3)	Digital Marketing (3)	Shopify and Web Development (3)
4	Local E-commerce in Detail (4)	Digital Marketing (4)	Shopify and Web Development (4)
5	Sourcing of Local Inventory (1)	Operations and Logistics (1)	How to Make a Local E-commerce Brand (1)
6	Sourcing of Local Inventory (2)	Operations and Logistics (2)	How to Make a Local E-commerce Brand (2)
7	Operations and Logistics (3)	How to Make a Local E-commerce Brand (3)	Local E-commerce in Detail (5)
8	Operations and Logistics (4)	How to Make a Local E-commerce Brand (4)	Local E-commerce in Detail (6)
9	Digital Marketing (5)	Shopify and Web Development (5)	Sourcing of Local Inventory (3)
10	Digital Marketing (6)	Shopify and Web Development (6)	Sourcing of Local Inventory (4)
11	Operations and Logistics (5)	How to Make a Local E-commerce Brand (5)	Sourcing of Local Inventory (5)
12	Operations and Logistics (6)	How to Make a Local E-commerce Brand (6)	Sourcing of Local Inventory (6)