Three Months Online Course Outline

Three Month Course (Online Training):

  • Local Ecommerce in Detail: 5 classes
  • Digital Marketing: 5 classes
  • Shopify and Web Development: 4 classes
  • Sourcing of Local Inventory: 2 classes
  • Operations and Logistics of Ecommerce: 2 classes
  • How to Make a Local Ecommerce Brand: 2 classes
  • Total: 21 classes (5 classes per week) 
  • Fees - 120,000/-

      LOCAL ECOMMERCE COURSE:

       

      Lecture 1 – Introduction to Ecommerce (1.5 hours):

      • Definition and history of ecommerce
      • Overview of the ecommerce industry
      • Advantages and disadvantages of ecommerce
      • Types of ecommerce businesses
      • Popular ecommerce business models
      • Overview of the ecommerce technology stack

      Lecture 2 – Understanding Ecommerce Platforms (1.5 hours):

      • Overview of popular ecommerce platforms
      • Features and benefits of different ecommerce platforms
      • Choosing the right ecommerce platform for your business
      • Integrating third party services with ecommerce platforms
      • Understanding the importance of payment gateways
      • Exploring ecommerce software tools and services

      Lecture 3 – Ecommerce Marketing Strategies (1.5 hours):

      • Introduction to online marketing.
      • Understanding the customer journey
      • Understanding the importance of SEO
      • Different types of online advertising
      • Utilizing social media for ecommerce
      • Measuring the success of your marketing efforts

      Lecture 4 – Ecommerce Analytics and Optimization (1.5 hours):

      • Introduction to ecommerce analytics
      • Understanding the metrics that matter
      • Tracking and optimizing conversions
      • Using A/B testing to improve the customer experience
      • Leveraging customer data for personalization
      • Understanding the importance of customer feedback

      Lecture 5 – Evaluation and Revision: (1.5 hours):

      • Question answer session.
      • On demand revisions.

        DIGITAL MARKETING COURSE:

         

        Lecture 1: Introduction to Digital Marketing (1.5 hours):

         OVERVIEW OF DIGITAL MARKETING: 

        Types of Digital Marketing:

        • Search Engine Optimization (SEO)
        • Social Media Marketing (SMM)
        • Content Marketing
        • Email Marketing
        • Pay-Per-Click (PPC) Advertising
        • Web Design & Development
        • Affiliate Marketing
        • Online Reputation Management (ORM)

        Digital Marketing Tools & Resources:

        • Google AdWords
        • Google Analytics
        • Social Media Platforms
        • Wordpress
        • Hootsuite
        • MailChimp
        • Sprout Social

        Lecture 2: Search Engine Optimization (1.5 hours):

        • What is SEO?
        • How does SEO work?
        • Types of SEO
        • On-Page SEO Techniques
        • Off-Page SEO Techniques
        • Keyword Research
        • Link Building Strategies
        • Tips for Improving SEO

        Lecture 3: Social Media Marketing (1.5 hours):

        • What is Social Media Marketing?
        • Types of Social Media Platforms
        • Setting Up a Social Media Plan
        • Creating Engaging Content
        • Creating Ads on Social Media Platforms
        • Tips for Improving Social Media Engagement

        Lecture 4: Email Marketing & Pay-Per-Click Advertising (1.5 hours):

        • What is Email Marketing?
        • Types of Email Campaigns
        • Strategies for Optimizing Email Campaigns
        • What is Pay-Per-Click Advertising?
        • Types of PPC Advertising
        • Strategies for Optimizing PPC Campaigns
        • Tips for Improving ROI on PPC Ads

        Lecture 5 – Evaluation and Revision: (1.5 hours):

        • Question answer session.
        • On demand revisions.

          SHOPIFY AND WEB DEVELOPMENT COURSE:

           

          Lecture 1: Introduction to Shopify and Web Management (1.5 hours):

          Objectives:

          1. Learn the basics of Shopify and web management
          2. Understand the benefits of using Shopify for web management

          Topics:

          1. Overview of Shopify and web management
          2. Benefits of using Shopify for web management
          3. Components of Shopify for web management
          4. Setting up a Shopify store

          Lecture 2: Designing and Customizing Shopify Stores (1.5 hours):

          Objectives:

          1. Learn how to design a Shopify store
          2. Understand how to customize Shopify stores

          Topics:

          1. Themes and templates for Shopify stores
          2. Customizing Shopify store design
          3. Adding product images and videos
          4. Styling pages and collections

          Lecture 3: Managing Products and Inventory (1.5 hours):

          Objectives:

          1. Learn how to manage products and inventory in Shopify
          2. Understand how to optimize product listings

          Topics:

          1. Creating and managing products in Shopify
          2. Setting up inventory management
          3. Optimizing product listings for SEO
          4. Creating and managing product variants

           

          Lecture 4: Promoting and Advertising Shopify Stores (1.5 hours):

          Objectives:

          1. Learn how to promote and advertise Shopify stores
          2. Understand how to use marketing tools to drive traffic and sales

          Topics:

          1. Using SEO to optimize Shopify stores
          2. Advertising Shopify stores on social media
          3. Leveraging email marketing
          4. Creating discount codes and coupons

            SOURCING AND INVENTORY COURSE:

             

            Lecture 1 (1.5 hours): Introduction to Sourcing Strategies:

            Objectives:

            • Introduce students to the concept of sourcing for ecommerce products
            • Provide an overview of different sourcing strategies
            • Explain the process of researching and identifying potential sources

            Topics:

            • Overview of ecommerce product sourcing
            • Types of sourcing strategies
            • Benefits of different sourcing strategies
            • Researching and identifying potential sources

             

            Lecture 2 (1.5 hours): Sourcing from Wholesalers and Manufacturers:

            Objectives:

            • Explain the process of sourcing from wholesalers and manufacturers
            • Identify the advantages and disadvantages of sourcing from wholesalers and manufacturers
            • Provide guidance on negotiating with wholesalers and manufacturers

            Topics:

            • Sourcing from wholesalers and manufacturers
            • Advantages and disadvantages of sourcing from wholesalers and manufacturers
            • Negotiation strategies for wholesalers and manufacturers

             

            Lecture 3 (1.5 hours): Sourcing from Dropshippers:

            Objectives:

            • Explain the process of sourcing from dropshippers
            • Identify the advantages and disadvantages of sourcing from dropshippers
            • Provide guidance on establishing relationships with dropshippers

            Topics:

            • Sourcing from dropshippers
            • Advantages and disadvantages of sourcing from dropshippers
            • Establishing relationships with dropshippers

            Lecture 4 (1.5 hours): Sourcing from Online Retailers:

            Objectives:

            • Explain the process of sourcing from online retailers
            • Identify the advantages and disadvantages of sourcing from online retailers
            • Provide guidance on establishing relationships with online retailers

            Topics:

            • Sourcing from online retailers
            • Advantages and disadvantages of sourcing from online retailers
            • Establishing relationships with online retailers

              OPERATIONS AND LOGISTICS COURSE:

               

              OPS & LOGISTICS - LECTURE 1

              Topic: Introduction to Operations and Logistics:

              • Introduction to the course: Overview of operations and logistics, history and development of operations and logistics (18 minutes)
              • Discussion of the major concepts in operations and logistics (18 minutes)
              • Understanding the four major components of operations and logistics: Planning, Supply Chain Management, Production and Distribution (18 minutes)
              • Overview of the different types of operations and logistics (18 minutes)
              • Overview of the different types of operations and logistics software (18 minutes)

              OPS & LOGISTICS - LECTURE 2

              Topic: Advanced Operations and Logistics:

              • Overview of the supply chain and the different elements of the supply chain (15 minutes)
              • Understanding the role of technology in operations and logistics (15 minutes)
              • Exploring the use of data in operations and logistics (15 minutes)
              • Overview of the different types of risk management in operations and logistics (15 minutes)
              • Understanding the concept of sustainability and its relevance to operations and logistics (15 minutes)
              • Overview of the different types of performance metrics used in operations and logistics (15 minutes)

                 

                ECOMMERCE BRANDING COURSE:

                Ecom Brand Making - Lecture 1 (1.5 hours):

                1. Introduction to Ecommerce brand making (18 minutes):
                • Definition and overview of ecommerce brand making
                • Benefits of ecommerce brand making
                1. Understanding the Customer Journey (18 minutes)
                • Identifying customer needs and preferences
                • Creating an effective customer journey
                1. Building an Ecommerce Brand Identity (18 minutes)
                • Understanding brand identity
                • Designing a logo
                • Creating a brand story
                1. Developing an Ecommerce Website (18 minutes)
                • Choosing a platform
                • Designing a user-friendly website
                • Optimizing website performance
                1. Developing an Ecommerce Marketing Strategy (18 minutes)
                • Identifying target markets and audience
                • Creating effective marketing campaigns
                • Leveraging social media and other digital channels

                 

                Ecom Brand Making - Lecture 2 (1.5 hours):

                1. Creating Effective Product Pages (18 minutes)
                • Designing product pages
                • Writing product descriptions
                • Leveraging visuals and videos
                1. Optimizing Search Engine Rankings (18 minutes)
                • Understanding SEO and its importance
                • Implementing SEO best practices
                1. Building an Ecommerce Community (18 minutes)
                • Identifying customer segments
                • Engaging customers through social media
                • Creating loyalty programs
                1. Developing an Ecommerce Distribution Plan (18 minutes)
                • Understanding the importance of distribution
                • Identifying potential partners
                • Leveraging drop shipping and other methods
                1. Tracking and Analyzing Performance (18 minutes)
                • Understanding the importance of analytics
                • Setting goals and tracking progress
                •  Analyzing customer data and feedback

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