One Month Onsite Local Ecommerce Course Outline With EC
One Month Course (Onsite Training):
- Local Ecommerce in Detail: 2 classes
- Digital Marketing: 2 classes
- Shopify and Web Development: 2 classes
- Sourcing of Local Inventory: 2 class
- Total: 8 classes (2 classes per week)
- Fees - 30,000/-
LOCAL ECOMMERCE COURSE:
Class 1: Introduction to Local Ecommerce
- Overview of ecommerce and its importance in local communities
- Types of ecommerce businesses and their models
- Understanding the target audience and market analysis
- Creating a business plan and setting up an online store
- Understanding payment gateways and shipping options
Class 2: Marketing and Growth Strategies for Local Ecommerce
- Overview of digital marketing and its role in ecommerce
- Search engine optimization (SEO) for local ecommerce
- Content marketing for local ecommerce
- Social media marketing for local ecommerce
- Building a customer loyalty program and retaining customers.
DIGITAL MARKETING COURSE:
Class 1: Introduction to Digital Marketing:
- Overview of digital marketing and its importance in today's business world
- Types of digital marketing and their objectives
- Understanding target audience and buyer personas
- Creating a digital marketing plan and setting marketing goals
- Measuring and analyzing digital marketing performance
Class 2: Digital Marketing Techniques and Strategies:
- Search engine optimization (SEO) for websites and online content
- Pay-per-click (PPC) advertising
- Content marketing and inbound marketing
- Social media marketing and advertising
- Email marketing and automation
SHOPIFY AND WEB DEVELOPMENT COURSE:
Class 1: Introduction to Shopify and Web Development:
- Overview of ecommerce and the importance of web development
- Understanding the basics of Shopify platform and its features
- Setting up a Shopify store and customizing it for branding
- Adding products, categories and creating a product listing page
- Understanding Shopify payment gateway and shipping options
Class 2: Advanced Shopify and Web Development Techniques:
- Customizing the Shopify checkout process and creating an order management system
- Adding and managing third-party apps in Shopify
- Developing custom themes and templates using Liquid
- Integrating Shopify with other platforms using APIs
- Best practices for optimizing website performance and improving user experience
SOURCING AND INVENTORY COURSE:
Class 1: Introduction to Sourcing and Local Inventory Management:
- Overview of sourcing and the importance of local inventory management
- Understanding different types of sourcing and inventory management methods
- Identifying the best sources for products and materials
- Creating a sourcing plan and setting up a local inventory management system
- Evaluating suppliers and negotiating contracts
Class 2: Advanced Sourcing and Local Inventory Management Techniques:
- Managing local inventory levels and ensuring accuracy of data
- Integrating sourcing and inventory management with other business processes
- Implementing inventory optimization techniques
- Using technology for inventory management and tracking
- Managing and reducing inventory costs and improving cash flow