One Month Online Course Outline
One Month Course (Online Training):
- Local Ecommerce in Detail: 4 classes
- Digital Marketing: 4 classes
- Shopify and Web Development: 4 classes
- Sourcing of Local Inventory: 2 classes
- Operations and Logistics of Ecommerce: 2 classes
- How to Make a Local Ecommerce Brand: 2 classes
- Total: 18 classes (5 classes per week)
- Fees - 30,000/-
LOCAL ECOMMERCE COURSE:
Class 1: Introduction to eCommerce:
- Overview of eCommerce and its impact on local businesses
- Types of eCommerce businesses (B2B, B2C, C2C)
- Understanding the customer journey in eCommerce
Class 2: Building an Online Store:
- Choosing the right platform (Shopify, WooCommerce, Magento)
- Creating a website and optimizing it for search engines (SEO)
- Adding products, descriptions, and images to the online store
- Setting up payment and shipping options
Class 3: Marketing and Advertising for eCommerce:
- Developing a marketing strategy for an online store
- Utilizing social media for eCommerce (Facebook, Instagram, etc.)
- Running advertising campaigns (Google AdWords, Facebook Ads)
- Email marketing and customer retention strategies
Class 4: Analyzing and Improving eCommerce Performance:
- Understanding key metrics in eCommerce (traffic, conversion rate, average order value)
- Using tools to analyze website performance (Google Analytics, Hotjar)
- Improving customer experience through A/B testing
- Strategies for scaling and growing an eCommerce business.
DIGITAL MARKETING COURSE:
Class 1: Introduction to Digital Marketing:
- Overview of digital marketing and its impact on businesses
- Understanding the customer journey in digital marketing
- Types of digital marketing channels (search engine optimization, social media marketing, email marketing, etc.)
- Setting up a digital marketing strategy
Class 2: Search Engine Optimization (SEO):
- Understanding how search engines work
- Key principles of on-page and off-page SEO
- Keyword research and analysis
- Utilizing tools for SEO (Google Analytics, Ahrefs, SEMrush, etc.)
Class 3: Social Media Marketing:
- Overview of social media platforms (Facebook, Instagram, Twitter, etc.)
- Creating a social media strategy and content plan
- Utilizing paid advertising on social media (Facebook Ads, Instagram Ads, etc.)
- Measuring the success of social media marketing campaigns
Class 4: Email Marketing and Conversion Rate Optimization:
- Overview of email marketing and its importance in digital marketing
- Creating an email marketing strategy and segmenting the email list
- Crafting effective email campaigns
- Utilizing conversion rate optimization techniques to improve website performance.
SHOPIFY AND WEB DEVELOPMENT COURSE:
Class 1: Introduction to Shopify and Web Development:
- Overview of Shopify and its features
- Overview of web development and its importance in eCommerce
- Types of websites and their use cases
- Setting up a Shopify account and familiarizing with the interface
Class 2: Building a Shopify Website:
- Customizing the theme and adding products, descriptions, and images
- Setting up payment and shipping options
- Creating pages and navigation menus
- Adding functionality through Shopify apps
Class 3: Web Development Fundamentals:
- Understanding HTML, CSS, and JavaScript
- Creating a responsive layout with CSS
- Adding interactivity with JavaScript
- Debugging and testing the website
Class 4: Enhancing Shopify Website with Web Development:
- Customizing the checkout process
- Creating custom pages and sections with Liquid templates
- Integrating with external APIs
- Best practices for web development in Shopify.
ECOMMERCE SOURCING COURSE:
Class 1: Introduction to Sourcing and Product Selection:
- Overview of sourcing and its importance in business
- Types of sourcing (domestic vs. international, direct vs. indirect)
- Understanding the product development process
- Key considerations in product selection (cost, quality, lead time, etc.)
Class 2: Sourcing Strategies and Negotiations:
- Developing a sourcing strategy and identifying potential suppliers
- Evaluating and selecting suppliers
- Negotiating with suppliers (pricing, payment terms, etc.)
- Building and maintaining supplier relationships.
ECOMMERCE LOGISTICS COURSE:
Class 1: Introduction to Ecommerce Logistics:
- Overview of ecommerce logistics and its importance in online retail
- Types of ecommerce shipping (direct-to-consumer, B2B, etc.)
- Understanding the customer journey in ecommerce logistics
- Key considerations in ecommerce shipping (cost, speed, reliability, etc.)
Class 2: Ecommerce Shipping and Fulfillment Strategies:
- Developing an ecommerce shipping strategy and selecting carriers
- Understanding ecommerce fulfillment options (in-house, third-party, etc.)
- Utilizing shipping software and automation tools
- Managing returns and reverse logistics in ecommerce.
ECOMMERCE BRANDING COURSE:
Class 1: Introduction to Ecommerce Branding:
- Overview of ecommerce branding and its importance in online retail
- Understanding the elements of a brand (mission, vision, values, etc.)
- Key considerations in ecommerce branding (differentiation, consistency, etc.)
- Developing a brand strategy for an ecommerce business.
Class 2: Building and Growing an Ecommerce Brand:
- Creating a brand identity (logo, packaging, etc.)
- Building a brand presence online (website, social media, etc.)
- Utilizing content marketing and influencer marketing to build brand awareness
- Measuring the success of brand-building efforts.
CLASS SCHEDULE OF BATCH 1-(A)
Week | Monday | Tuesday | Wednesday | Thursday | Friday |
---|---|---|---|---|---|
Week 1 | Local Ecommerce in Detail Class 1 | Digital Marketing Class 1 | Shopify and Web Development Class 1 | Local Ecommerce in Detail Class 2 | Digital Marketing Class 2 |
Week 2 | Shopify and Web Development Class 2 | Local Ecommerce in Detail Class 3 | Digital Marketing Class 3 | Operations and Logistics of Ecommerce Class 1 | How to Make a Local Ecommerce Brand Class 1 |
Week 3 | Local Ecommerce in Detail Class 4 | Digital Marketing Class 4 | Shopify and Web Development Class 3 | Sourcing of Local Inventory Class 1 | - |
Week 4 | Operations and Logistics of Ecommerce Class 2 | How to Make a Local Ecommerce Brand Class 2 | Shopify and Web Development Class 4 | Sourcing of Local Inventory Class 2 | - |