One Month Online Course Outline

One Month Course (Online Training):

Local Ecommerce in Detail: 4 classes
Digital Marketing: 4 classes
Shopify and Web Development: 4 classes
Sourcing of Local Inventory: 2 classes
Operations and Logistics of Ecommerce: 2 classes
How to Make a Local Ecommerce Brand: 2 classes
Total: 18 classes (5 classes per week)
Fees - 30,000/-

LOCAL ECOMMERCE COURSE:

Class 1: Introduction to eCommerce:

Overview of eCommerce and its impact on local businesses
Types of eCommerce businesses (B2B, B2C, C2C)
Understanding the customer journey in eCommerce

Class 2: Building an Online Store:

Choosing the right platform (Shopify, WooCommerce, Magento)
Creating a website and optimizing it for search engines (SEO)
Adding products, descriptions, and images to the online store
Setting up payment and shipping options

Class 3: Marketing and Advertising for eCommerce:

Developing a marketing strategy for an online store
Utilizing social media for eCommerce (Facebook, Instagram, etc.)
Running advertising campaigns (Google AdWords, Facebook Ads)
Email marketing and customer retention strategies

Class 4: Analyzing and Improving eCommerce Performance:

Understanding key metrics in eCommerce (traffic, conversion rate, average order value)
Using tools to analyze website performance (Google Analytics, Hotjar)
Improving customer experience through A/B testing
Strategies for scaling and growing an eCommerce business.

DIGITAL MARKETING COURSE:

Class 1: Introduction to Digital Marketing:

Overview of digital marketing and its impact on businesses
Understanding the customer journey in digital marketing
Types of digital marketing channels (search engine optimization, social media marketing, email marketing, etc.)
Setting up a digital marketing strategy

Class 2: Search Engine Optimization (SEO):

Understanding how search engines work
Key principles of on-page and off-page SEO
Keyword research and analysis
Utilizing tools for SEO (Google Analytics, Ahrefs, SEMrush, etc.)

Class 3: Social Media Marketing:

Overview of social media platforms (Facebook, Instagram, Twitter, etc.)
Creating a social media strategy and content plan
Utilizing paid advertising on social media (Facebook Ads, Instagram Ads, etc.)
Measuring the success of social media marketing campaigns

Class 4: Email Marketing and Conversion Rate Optimization:

Overview of email marketing and its importance in digital marketing
Creating an email marketing strategy and segmenting the email list
Crafting effective email campaigns
Utilizing conversion rate optimization techniques to improve website performance.

SHOPIFY AND WEB DEVELOPMENT COURSE:

Class 1: Introduction to Shopify and Web Development:

Overview of Shopify and its features
Overview of web development and its importance in eCommerce
Types of websites and their use cases
Setting up a Shopify account and familiarizing with the interface

Class 2: Building a Shopify Website:

Customizing the theme and adding products, descriptions, and images
Setting up payment and shipping options
Creating pages and navigation menus
Adding functionality through Shopify apps

Class 3: Web Development Fundamentals:

Understanding HTML, CSS, and JavaScript
Creating a responsive layout with CSS
Adding interactivity with JavaScript
Debugging and testing the website

Class 4: Enhancing Shopify Website with Web Development:

Customizing the checkout process
Creating custom pages and sections with Liquid templates
Integrating with external APIs
Best practices for web development in Shopify.

ECOMMERCE SOURCING COURSE:

Class 1: Introduction to Sourcing and Product Selection:

Overview of sourcing and its importance in business
Types of sourcing (domestic vs. international, direct vs. indirect)
Understanding the product development process
Key considerations in product selection (cost, quality, lead time, etc.)

Class 2: Sourcing Strategies and Negotiations:

Developing a sourcing strategy and identifying potential suppliers
Evaluating and selecting suppliers
Negotiating with suppliers (pricing, payment terms, etc.)
Building and maintaining supplier relationships.

ECOMMERCE LOGISTICS COURSE:

Class 1: Introduction to Ecommerce Logistics:

Overview of ecommerce logistics and its importance in online retail
Types of ecommerce shipping (direct-to-consumer, B2B, etc.)
Understanding the customer journey in ecommerce logistics
Key considerations in ecommerce shipping (cost, speed, reliability, etc.)

Class 2: Ecommerce Shipping and Fulfillment Strategies:

Developing an ecommerce shipping strategy and selecting carriers
Understanding ecommerce fulfillment options (in-house, third-party, etc.)
Utilizing shipping software and automation tools
Managing returns and reverse logistics in ecommerce.

ECOMMERCE BRANDING COURSE:

Class 1: Introduction to Ecommerce Branding:

Overview of ecommerce branding and its importance in online retail
Understanding the elements of a brand (mission, vision, values, etc.)
Key considerations in ecommerce branding (differentiation, consistency, etc.)
Developing a brand strategy for an ecommerce business.

Class 2: Building and Growing an Ecommerce Brand:

Creating a brand identity (logo, packaging, etc.)
Building a brand presence online (website, social media, etc.)
Utilizing content marketing and influencer marketing to build brand awareness
Measuring the success of brand-building efforts.

CLASS SCHEDULE OF BATCH 1-(A)

Week	Monday	Tuesday	Wednesday	Thursday	Friday
Week 1	Local Ecommerce in Detail Class 1	Digital Marketing Class 1	Shopify and Web Development Class 1	Local Ecommerce in Detail Class 2	Digital Marketing Class 2
Week 2	Shopify and Web Development Class 2	Local Ecommerce in Detail Class 3	Digital Marketing Class 3	Operations and Logistics of Ecommerce Class 1	How to Make a Local Ecommerce Brand Class 1
Week 3	Local Ecommerce in Detail Class 4	Digital Marketing Class 4	Shopify and Web Development Class 3	Sourcing of Local Inventory Class 1	-
Week 4	Operations and Logistics of Ecommerce Class 2	How to Make a Local Ecommerce Brand Class 2	Shopify and Web Development Class 4	Sourcing of Local Inventory Class 2	-