One Month Online Course Outline

One Month Course (Online Training):

  • Local Ecommerce in Detail: 4 classes
  • Digital Marketing: 4 classes
  • Shopify and Web Development: 4 classes
  • Sourcing of Local Inventory: 2 classes
  • Operations and Logistics of Ecommerce: 2 classes
  • How to Make a Local Ecommerce Brand: 2 classes
  • Total: 18 classes (5 classes per week)
  • Fees - 30,000/-



    Class 1: Introduction to eCommerce:

    • Overview of eCommerce and its impact on local businesses
    • Types of eCommerce businesses (B2B, B2C, C2C)
    • Understanding the customer journey in eCommerce

    Class 2: Building an Online Store:

    • Choosing the right platform (Shopify, WooCommerce, Magento)
    • Creating a website and optimizing it for search engines (SEO)
    • Adding products, descriptions, and images to the online store
    • Setting up payment and shipping options

    Class 3: Marketing and Advertising for eCommerce:

    • Developing a marketing strategy for an online store
    • Utilizing social media for eCommerce (Facebook, Instagram, etc.)
    • Running advertising campaigns (Google AdWords, Facebook Ads)
    • Email marketing and customer retention strategies

    Class 4: Analyzing and Improving eCommerce Performance:

    • Understanding key metrics in eCommerce (traffic, conversion rate, average order value)
    • Using tools to analyze website performance (Google Analytics, Hotjar)
    • Improving customer experience through A/B testing
    • Strategies for scaling and growing an eCommerce business.



      Class 1: Introduction to Digital Marketing:

      • Overview of digital marketing and its impact on businesses
      • Understanding the customer journey in digital marketing
      • Types of digital marketing channels (search engine optimization, social media marketing, email marketing, etc.)
      • Setting up a digital marketing strategy

      Class 2: Search Engine Optimization (SEO):

      • Understanding how search engines work
      • Key principles of on-page and off-page SEO
      • Keyword research and analysis
      • Utilizing tools for SEO (Google Analytics, Ahrefs, SEMrush, etc.)

      Class 3: Social Media Marketing:

      • Overview of social media platforms (Facebook, Instagram, Twitter, etc.)
      • Creating a social media strategy and content plan
      • Utilizing paid advertising on social media (Facebook Ads, Instagram Ads, etc.)
      • Measuring the success of social media marketing campaigns

      Class 4: Email Marketing and Conversion Rate Optimization:

      • Overview of email marketing and its importance in digital marketing
      • Creating an email marketing strategy and segmenting the email list
      • Crafting effective email campaigns
      • Utilizing conversion rate optimization techniques to improve website performance.



        Class 1: Introduction to Shopify and Web Development:

        • Overview of Shopify and its features
        • Overview of web development and its importance in eCommerce
        • Types of websites and their use cases
        • Setting up a Shopify account and familiarizing with the interface

        Class 2: Building a Shopify Website:

        • Customizing the theme and adding products, descriptions, and images
        • Setting up payment and shipping options
        • Creating pages and navigation menus
        • Adding functionality through Shopify apps

        Class 3: Web Development Fundamentals:

        • Understanding HTML, CSS, and JavaScript
        • Creating a responsive layout with CSS
        • Adding interactivity with JavaScript
        • Debugging and testing the website

        Class 4: Enhancing Shopify Website with Web Development:

        • Customizing the checkout process
        • Creating custom pages and sections with Liquid templates
        • Integrating with external APIs
        • Best practices for web development in Shopify.



          Class 1: Introduction to Sourcing and Product Selection:

          • Overview of sourcing and its importance in business
          • Types of sourcing (domestic vs. international, direct vs. indirect)
          • Understanding the product development process
          • Key considerations in product selection (cost, quality, lead time, etc.)

          Class 2: Sourcing Strategies and Negotiations:

          • Developing a sourcing strategy and identifying potential suppliers
          • Evaluating and selecting suppliers
          • Negotiating with suppliers (pricing, payment terms, etc.)
          • Building and maintaining supplier relationships.



          Class 1: Introduction to Ecommerce Logistics:

          • Overview of ecommerce logistics and its importance in online retail
          • Types of ecommerce shipping (direct-to-consumer, B2B, etc.)
          • Understanding the customer journey in ecommerce logistics
          • Key considerations in ecommerce shipping (cost, speed, reliability, etc.)

          Class 2: Ecommerce Shipping and Fulfillment Strategies:

          • Developing an ecommerce shipping strategy and selecting carriers
          • Understanding ecommerce fulfillment options (in-house, third-party, etc.)
          • Utilizing shipping software and automation tools
          • Managing returns and reverse logistics in ecommerce.



          Class 1: Introduction to Ecommerce Branding:

          • Overview of ecommerce branding and its importance in online retail
          • Understanding the elements of a brand (mission, vision, values, etc.)
          • Key considerations in ecommerce branding (differentiation, consistency, etc.)
          • Developing a brand strategy for an ecommerce business.

          Class 2: Building and Growing an Ecommerce Brand:

          • Creating a brand identity (logo, packaging, etc.)
          • Building a brand presence online (website, social media, etc.)
          • Utilizing content marketing and influencer marketing to build brand awareness
          • Measuring the success of brand-building efforts.



          Week Monday Tuesday Wednesday Thursday Friday
          Week 1 Local Ecommerce in Detail Class 1 Digital Marketing Class 1 Shopify and Web Development Class 1 Local Ecommerce in Detail Class 2 Digital Marketing Class 2
          Week 2 Shopify and Web Development Class 2 Local Ecommerce in Detail Class 3 Digital Marketing Class 3 Operations and Logistics of Ecommerce Class 1 How to Make a Local Ecommerce Brand Class 1
          Week 3 Local Ecommerce in Detail Class 4 Digital Marketing Class 4 Shopify and Web Development Class 3 Sourcing of Local Inventory Class 1 -
          Week 4 Operations and Logistics of Ecommerce Class 2 How to Make a Local Ecommerce Brand Class 2 Shopify and Web Development Class 4 Sourcing of Local Inventory Class 2 -

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