Following are the complete Product Hunting course guideline and outline:

 

Class 1: Introduction to Ecommerce Brand Making

• Overview of ecommerce industry and market trends
• Understanding the importance of branding in ecommerce
• Setting expectations and goals for the course
• Identifying your brand's purpose, values, and goals

Class 2: Brand Research and Competitor Analysis

• Conducting market research and competitor analysis
• Identifying market gaps and opportunities
• Understanding customer needs and preferences
• Developing a unique value proposition for your brand

Class 3: Brand Identity and Visual Design

• Understanding the components of brand identity
• Designing a logo, color palette, typography, and brand assets
• Creating a consistent visual identity across all platforms and materials

Class 4: Brand Voice and Tone

• Defining the tone of voice for your brand
• Creating brand messaging and storytelling
• Building brand awareness and personality through social media

Class 5: Ecommerce Website Design and User Experience

• Understanding the importance of website design in ecommerce
• Creating an attractive and user-friendly ecommerce website
• Enhancing the customer experience through effective website design and navigation

Class 6: Product Packaging and Brand Presentation

• Understanding the importance of product packaging in ecommerce
• Designing and implementing effective packaging solutions
• Enhancing brand presentation through product packaging and unboxing experiences

Class 7: Marketing and Advertising for Ecommerce Brands

• Overview of marketing and advertising in ecommerce
• Developing and executing a marketing strategy
• Utilizing digital marketing channels (e.g. social media, email, SEO)
• Utilizing traditional marketing channels (e.g. print, outdoor, TV)

Class 8: Content Marketing and Influencer Marketing

• Overview of content marketing in ecommerce
• Developing a content marketing strategy
• Creating and distributing engaging and relevant content
• Working with influencers to promote your brand

Class 9: Customer Acquisition and Retention

• Understanding the customer acquisition and retention process
• Implementing customer acquisition strategies (e.g. paid advertising, referral marketing)
• Implementing customer retention strategies (e.g. loyalty programs, email campaigns)

Class 10: Scaling and Growing Your Ecommerce Brand

• Overview of scaling and growing strategies for your ecommerce brand
• Utilizing data and analytics to make informed decisions
• Expanding your product offerings and markets
• Implementing systems and processes for sustainable growth