Digital Marketing one Month Course

Following are the complete digital marketing course guideline and outline:


Class 1: Introduction to Digital Marketing

  • Definition of digital marketing
  • Importance of digital marketing
  • Differences between traditional and digital marketing
  • Overview of digital marketing channels

Class 2: Search Engine Optimization (SEO)

  • Keyword research
  • On-page optimization
  • Off-page optimization
  • Local SEO

Class 3: Pay-Per-Click (PPC) Advertising

  • Introduction to PPC advertising
  • AdWords and other PPC platforms
  • Keyword research and targeting
  • Creating effective ad campaigns

Class 4: Social Media Marketing

  • Overview of social media platforms
  • Social media strategy
  • Creating content for social media
  • Running social media ad campaigns

Class 5: Content Marketing

  • Definition and importance of content marketing
  • Creating a content marketing strategy
  • Different types of content
  • Content distribution and promotion

Class 6: Email Marketing

  • Email marketing definition and importance
  • Building email lists
  • Crafting effective email campaigns
  • Automated email marketing

Class 7: Affiliate Marketing

  • Definition and importance of affiliate marketing
  • Affiliate marketing platforms
  • Becoming an affiliate marketer
  • Running affiliate marketing campaigns

Class 8: Influencer Marketing

  • Definition and importance of influencer marketing
  • Finding the right influencers for your brand
  • Crafting effective influencer marketing campaigns
  • Measuring the success of influencer marketing

Class 9: Video Marketing

  • Overview of video marketing
  • Video marketing strategies
  • Creating and promoting video content
  • Measuring the success of video marketing

Class 10: Mobile Marketing

  • Overview of mobile marketing
  • Mobile marketing strategies
  • Mobile-friendly websites and apps
  • Running mobile ad campaigns

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