One Month Onsite Course Outline

One Month Course (Onsite Training):

• Local Ecommerce in Detail: 2 classes
• Digital Marketing: 2 classes
• Shopify and Web Development: 2 classes
• Sourcing of Local Inventory: 2 class
• Operations and Logistics of Ecommerce: 2 class
• How to Make a Local Ecommerce Brand: 2 class
• Total: 12 classes (3 classes per week)
• Fees - 30,000/- 

LOCAL ECOMMERCE COURSE:

 

Class 1: Introduction to Local Ecommerce

1. Overview of ecommerce and its importance in local communities
2. Types of ecommerce businesses and their models
3. Understanding the target audience and market analysis
4. Creating a business plan and setting up an online store
5. Understanding payment gateways and shipping options

Class 2: Marketing and Growth Strategies for Local Ecommerce

1. Overview of digital marketing and its role in ecommerce
2. Search engine optimization (SEO) for local ecommerce
3. Content marketing for local ecommerce
4. Social media marketing for local ecommerce
5. Building a customer loyalty program and retaining customers.

DIGITAL MARKETING COURSE:

 

Class 1: Introduction to Digital Marketing:

1. Overview of digital marketing and its importance in today's business world
2. Types of digital marketing and their objectives
3. Understanding target audience and buyer personas
4. Creating a digital marketing plan and setting marketing goals
5. Measuring and analyzing digital marketing performance

Class 2: Digital Marketing Techniques and Strategies:

1. Search engine optimization (SEO) for websites and online content
2. Pay-per-click (PPC) advertising
3. Content marketing and inbound marketing
4. Social media marketing and advertising
5. Email marketing and automation

SHOPIFY AND WEB DEVELOPMENT COURSE:

 

Class 1: Introduction to Shopify and Web Development:

1. Overview of ecommerce and the importance of web development
2. Understanding the basics of Shopify platform and its features
3. Setting up a Shopify store and customizing it for branding
4. Adding products, categories and creating a product listing page
5. Understanding Shopify payment gateway and shipping options

Class 2: Advanced Shopify and Web Development Techniques:

1. Customizing the Shopify checkout process and creating an order management system
2. Adding and managing third-party apps in Shopify
3. Developing custom themes and templates using Liquid
4. Integrating Shopify with other platforms using APIs
5. Best practices for optimizing website performance and improving user experience

SOURCING AND INVENTORY COURSE:

 

Class 1: Introduction to Sourcing and Local Inventory Management:

1. Overview of sourcing and the importance of local inventory management
2. Understanding different types of sourcing and inventory management methods
3. Identifying the best sources for products and materials
4. Creating a sourcing plan and setting up a local inventory management system
5. Evaluating suppliers and negotiating contracts

Class 2: Advanced Sourcing and Local Inventory Management Techniques:

1. Managing local inventory levels and ensuring accuracy of data
2. Integrating sourcing and inventory management with other business processes
3. Implementing inventory optimization techniques
4. Using technology for inventory management and tracking
5. Managing and reducing inventory costs and improving cash flow

OPERATIONS AND LOGISTICS COURSE:

 

Class 1: Introduction to Operations and Logistics:

1. Overview of operations and logistics management
2. Understanding supply chain management and its components
3. Setting up an efficient and effective operations and logistics system
4. Managing inventory levels and ensuring accuracy of data
5. Understanding transportation and storage options

Class 2: Advanced Operations and Logistics Techniques:

1. Implementing Lean methodologies for operations and logistics management
2. Integrating operations and logistics with other business processes
3. Implementing advanced inventory optimization techniques
4. Using technology for operations and logistics management
5. Managing and reducing costs in operations and logistics

 

ECOMMERCE BRANDING COURSE:

Class 1: Introduction to Ecommerce Branding:

• Overview of ecommerce branding and its importance in online retail
• Understanding the elements of a brand (mission, vision, values, etc.)
• Key considerations in ecommerce branding (differentiation, consistency, etc.)
• Developing a brand strategy for an ecommerce business.

Class 2: Building and Growing an Ecommerce Brand:

• Creating a brand identity (logo, packaging, etc.)
• Building a brand presence online (website, social media, etc.)
• Utilizing content marketing and influencer marketing to build brand awareness
• Measuring the success of brand-building efforts.

CLASS SCHEDULE FOR BATCH 1 - (A):