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Asian Development Banks Report on Ecommerce In Pakistan Surpasses $10.42 Billion
Pakistan’s e-commerce sector is experiencing a digital revolution, reaching a staggering $10.42 billion in 2025, according to the Asian Development Bank’s (ADB) Pakistan’s Digital Ecosystem: A Diagnostic Report (July 2025). With projections estimating growth to $12 billion by 2027 at a 17% CAGR, Pakistan is poised to become a key player in the global digital economy. But what’s driving this boom, and what challenges must be addressed to sustain it? This article dives into the ADB’s findings, unpacking the opportunities, hurdles, and strategies for businesses, SMEs, and women entrepreneurs to thrive in Pakistan’s e-commerce landscape.