Following are the complete digital marketing course guideline and outline:

 

Class 1: Introduction to Digital Marketing

• Definition of digital marketing
• Importance of digital marketing
• Differences between traditional and digital marketing
• Overview of digital marketing channels

Class 2: Search Engine Optimization (SEO)

• Keyword research
• On-page optimization
• Off-page optimization
• Local SEO

Class 3: Pay-Per-Click (PPC) Advertising

• Introduction to PPC advertising
• AdWords and other PPC platforms
• Keyword research and targeting
• Creating effective ad campaigns

Class 4: Social Media Marketing

• Overview of social media platforms
• Social media strategy
• Creating content for social media
• Running social media ad campaigns

Class 5: Content Marketing

• Definition and importance of content marketing
• Creating a content marketing strategy
• Different types of content
• Content distribution and promotion

Class 6: Email Marketing

• Email marketing definition and importance
• Building email lists
• Crafting effective email campaigns
• Automated email marketing

Class 7: Affiliate Marketing

• Definition and importance of affiliate marketing
• Affiliate marketing platforms
• Becoming an affiliate marketer
• Running affiliate marketing campaigns

Class 8: Influencer Marketing

• Definition and importance of influencer marketing
• Finding the right influencers for your brand
• Crafting effective influencer marketing campaigns
• Measuring the success of influencer marketing

Class 9: Video Marketing

• Overview of video marketing
• Video marketing strategies
• Creating and promoting video content
• Measuring the success of video marketing

Class 10: Mobile Marketing

• Overview of mobile marketing
• Mobile marketing strategies
• Mobile-friendly websites and apps
• Running mobile ad campaigns