Course Outlines
We provide detailed course outlines for all classes. For the reference and example please find E-commerce course outline as below:
“ECOMMERCE & ONLINE BUSINESS”
CEC Course Description Info
By:
Cheez Excellence Center
45- Hours Training Program:
( 30 Hours Approximate Trainers Teaching Time in Live Sessions)
Course Brief Overview:
This course will allow you to get understanding of how these days a single individual and organizations are earning multimillion rupees business through online portals like websites, Facebook pages and third party software. Ecommerce being one of the easiest way to start a business is now becoming ever prominent. Around 10 billion $ Industry of Pakistan how evolved in 5 years and what benefits you can earn from it by siting at home would be the benefits. Through this course each student in the end would be able to start his/her own online shopping portal and would be self-sufficient to earn.
Benefits from this course:
- You want to Start your Online Shopping Platform ?
- Are you looking to start own venture by sitting at home ?
- Do you want to become self sufficient ?
- Are you looking for your own Online Business ?
- DO you want to expand your current Business Turnover ?
Who can Learn ?:
Anyone who is:
- Jobless/Student/Housewives.
- Who has its own retail business.
- His own Offline shop
- One who is providing services.
COURSE OUTLINE & SYLLABUS: -
|
Lecture# |
Topics to be taught |
Lecture Time |
|
1 |
INTRODUCTION TO E-BUSINESS o The Digital Economy, Ecommerce Fundamentals o Introduction to Ecommerce Technologies |
1 hour & 20 min ( 120 min ) |
|
2 |
o The Ecommerce Consumer o Legal & Ethical Issues of E-Business o Business to Business Ecommerce |
1 hour & 20 min ( 120 min ) |
|
3 |
·ECOMMERCE BUSINESS INFRASTRUCTURES: o Ecommerce Industry Structures. o Alliance, Partnerships, outsourcing. |
1 hour & 20 min ( 120 min ) |
|
4 |
o Portal Search Engines o Government Structure & Resources o Keep track of Innovations & Changes |
1 hour & 20 min ( 120 min ) |
|
5 |
· ELECTRONIC RETAILING: o Ecommerce Transactions, Shopping Carts & Payment options. o Tracking Consumers o Security Issues, Strategies & Resources. |
1 hour & 20 min ( 120 min ) |
|
6 |
o Interactive Communication with Customers & Partners. o Customer Pleasing E-Services. o Know Your Competition |
1 hour & 20 min ( 120 min ) |
|
7 |
·INTRODUCTION TO ECOMMERCE WEB DESIGN: o Web Design Strategies & Concepts. o Web Design Architectures & Infrastructures o Web Design Tools I (HTML, Java etc) |
1 hour & 20 min ( 120 min ) |
|
8 |
o Web Design Tool II ( Plugin, Multimedia). o Personalization, Persuasion, related design Strategies. o Web Design trends, Preparing for future. |
1 hour & 20 min ( 120 min ) |
|
9 |
· E-BUSINESS MARKETING: o Introduction to Online Marketing. o E-Marketing Strategies & Options. o E-Marketing Resources. |
1 hour & 20 min ( 120 min ) |
|
10 |
o Encouraging Customer Participation. o Creating Online Communities. o Customer Services & Marketing. |
1 hour & 20 min ( 120 min ) |
|
11 |
· ADVERTISING IN ECOMMERCE: o Describe the objectives of word Advertisement, its types & Characteristics. o Major Ad methods used on web. o Web Advertisement strategies. |
1 hour & 20 min ( 120 min ) |
|
12 |
o Various types of Promotions on Web. o Discuss the benefits of push technology and intelligent agents. o Cultural Difference |
1 hour & 20 min ( 120 min ) |
|
13 |
o Understand the major economic issues related to Web advertisement. o Compare paper and electronic catalogs and describe customized o catalogs. o Describe Web advertisement implementation issues ranging. |
1 hour & 20 min ( 120 min ) |
|
14 |
· ELECTRONIC COMMERCE IN SERVICE INDUSTRIES: o Understand how broker-based services are performed online. o Describe online travel tourism services and their benefits. o Discuss the impact of EC on the travel industry. |
1 hour & 20 min ( 120 min ) |
|
15 |
o Describe the online job market, its drivers, and benefits. o Describe the electronic real estate market. o Discuss cyber banking, its drivers, and capabilities. |
1 hour & 20 min ( 120 min ) |
|
16 |
· Types of Online & Ecommerce Services; o Classified. o Reseller. o Branded Products. o Service Industry. o Auctions. |
1 hour & 20 min ( 120 min ) |
|
17 |
· ELECTRONIC PAYMENTS SYSTEMS & SECURITY: o Describe the typical electronic payment systems for EC. o Identify the security requirements for safe electronic payments. o Describe the typical security schemes used to meet security requirements. |
1 hour & 20 min ( 120 min ) |
|
18 |
o Identify the players and procedures of the electronic credit card system on the Internet. o Discuss the relationship between SSL and SET protocols. |
1 hour & 20 min ( 120 min ) |
|
19 |
o Discuss the relationship between EFT and debit cards. o Describe the characteristics of a stored-value card. o Classify and describe the types of IC cards used for payments. o Discuss the characteristics of electronic check systems. |
1 hour & 20 min ( 120 min ) |
|
20 |
· ECOMMERCE LOGISTICS: o Current Players. o COD Options. o How to get Account. |
1 hour & 20 min ( 120 min ) |
|
21 |
· ECOMMERCE CALL CENTRE: o Current Method. o New Technologies. o Current Service Providers. o Recording and Record Keeping. |
1 hour & 20 min ( 120 min ) |
|
22 |
· PRACTICAL WORKING: o LWE Portal Access. o Product’s Introduction. o Selling Methodologies. o Introductions to Supply Prices. |
1 hour & 20 min ( 120 min ) |
|
23 |
SELLING OF GOODS: o Through own portal (Creation & Running). o Marketing & Affiliation. o Campaign Designs. |
1 hour & 20 min ( 120 min ) |
|
24 |
HOW TO GET NOTICED: o Expansion Strategy o Proposal Preparation o Model Continuation. |
1 hour & 20 min ( 120 min ) |
|
25 |
· EVALUATION OF COURSE: o Learning benefits. o Current Standing. o Future Guidelines. |
1 hour & 20 min ( 120 min ) |
What are the Benefits after Learning:
- A person would be self-sufficient.
- Start Online Business from Scratch.
- He would have products access.
- He can sell products at margin.
- Can expand his current business.
- Would be having understanding of Online Shopping world.
- Can earn millions of rupees monthly.
We will be looking forward to serve you.
Regards
Team
Cheez Excellence Center