News
Ecommerce Case Study on Luscious Cosmetics and Freshlabs - Hear From CEO & Founder Mehrbano Sethi
Case Study — Pakistan Ecommerce Built From Nothing: How Luscious Cosmetics Cracked a Code No One Else Could In 2007, Mehrbano Sethi launched a cosmetics brand into a country with no ecommerce, no digital payments, and no domestic beauty industry to speak of. Nineteen years later, she's doing it again — this time for Gen Z, and this time with AI in the room. SubjectLuscious Cosmetics & Fresh Labs FounderMehrbano...