Pakistan Ecommerce Market Size - Category wise division
1. Market Overview of Ecommerce Sales in Pakistan:
As of 2023, Pakistan's eCommerce market is valued at approximately $6.4 billion, positioning it as the 47th largest globally. The market is anticipated to grow at a compound annual growth rate (CAGR) of 6.2% over the next five years.
2. Category-wise Breakdown
The eCommerce market in Pakistan is segmented into various categories, each contributing differently to the overall revenue:
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Electronics & Media: This is the largest segment, accounting for 34.1% of the total market. The popularity of electronics, such as smartphones and gadgets, drives this category.
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Furniture & Appliances: Contributing 28.8% to the market, this category includes home furnishings and household appliances.
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Fashion: Encompassing apparel, footwear, and accessories, fashion holds an 18.9% share.
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Hobby & Leisure: This segment accounts for 21.7% of the market, covering products related to hobbies and leisure activities.
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Food & Personal Care: Making up 10.6% of the market, this category includes groceries and personal care items.
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DIY (Do It Yourself): This segment holds a 7.9% share, focusing on tools and materials for personal projects.
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Grocery: The grocery segment accounts for 7.0% of the market, covering online sales of food and related items.
Note: The percentages for some categories are sourced from different reports and may vary slightly.
3. Growth Projections
The eCommerce sector in Pakistan is poised for significant growth:
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2024: Projected revenue of $14.1 billion, marking a 13.10% annual increase.
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Statista projects a market volume of approximately $31.52 billion by 2029, with a compound annual growth rate (CAGR) of 23.94% from 2025 to 2029.
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The Express Tribune, citing the 2024 Pakistan E-commerce Industry Report, anticipates the market reaching $6.7 billion by 2029, with a CAGR of 5.92% between 2024 and 2029.
Upon re-examining the projections for Pakistan's eCommerce market in 2029, I found varying estimates from different sources:
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4. Payment Methods
Cash on delivery remains the dominant payment method, utilized by 94.7% of online stores. Other prevalent methods include VISA (67.3%), Mastercard (63.7%), and bank transfers (59.3%).
5. Leading eCommerce Platforms
Several platforms have established a strong presence in Pakistan's eCommerce landscape:
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Daraz: A comprehensive marketplace offering a wide range of products.
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OLX: A platform for buying and selling used goods.
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Bagallery: Specializing in beauty and fashion products.
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PakWheels: Focused on automotive sales and services.
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Zameen: A leading real estate portal.
6. Potential and Opportunities
Despite current challenges, Pakistan's eCommerce market holds substantial potential:
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Youthful Demographics: A significant portion of the population is young and tech-savvy, driving online shopping trends.
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Mobile Penetration: With increasing smartphone usage, mobile commerce is on the rise.
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Digital Payment Adoption: Initiatives like the State Bank's "Raast" payment system aim to boost digital transactions.
Note:
Updates will be keep on adding in this blog.
